The just-revealed new Mk4 Ford Focus will not be made and sold in Thailand, unlike the outgoing Focus hatchback and sedan. This is according to the Bangkok Post, which says that low demand for the current Mk3 facelift essentially sealed the fate of the nameplate in Thailand.

In Thailand, the outgoing Focus is currently available in a single body-style (hatchback) and grade, powered by a 180 hp 1.5 litre EcoBoost engine. It is priced from over one million baht and is undercut by Japanese C-segment stalwarts such as the Honda Civic and Toyota Corolla Altis.

The report’s sources say that the new Focus is unlikely to reach Thai showrooms as Ford has made it quite clear that it doesn’t intend to sell passenger cars in the market anymore, focusing on pick-up trucks (Ranger) and truck-based PPVs (Everest). The Detroit-based carmaker recently cancelled plans to make the latest Fiesta a Thai eco car.

Ford’s retreat from the Japanese-dominated Thai passenger car market mirrors that of fellow American brand Chevrolet. With no Thai-made ASEAN spec Fiesta and Focus, it’s not likely that the models will be offered in Malaysia as well, as sourcing them from Europe will mean uncompetitive pricing.

The bigger but lighter new Focus gets a new look, new variants (Subaru XV-style ‘Active’ is one), a simplified dashboard, fresh tech and new powertrains to take on the market-leading Volkswagen Golf, Renault Megane and Hyundai i30 in Europe. Details and pics here.

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