Proton X70 SUV – development of CKD model largely led by Malaysian team, to get “unique differences”

Proton X70 SUV – development of CKD model largely led by Malaysian team, to get “unique differences”

Earlier last month at the Malaysia Autoshow 2019, we spoke with Proton chief designer Azlan Othman on the facelifted Persona and Iriz, and we also scratched the surface on the imminent arrival of the locally-assembled Proton X70.

From the interview, Azlan revealed that the CKD X70 will feature several uniqueness that is not present on the CBU version, and added that “there will be some surprises.” Azlan also said much of what we see today – in terms of kit – will continue to be available. The CKD X70 is expected to be launched towards the end of this year.

“In developing the CKD version, the vast majority of it is actually done here in Malaysia, because we’ve already worked long and hard on the CBU version. With the knowledge and the connection that we have with the team in Shanghai, it’s very easy for us to move on the CKD version – so we’re taking the lead,” he explained.

Proton X70 SUV – development of CKD model largely led by Malaysian team, to get “unique differences”

On the matter of the amount of local content that will be used for the CKD X70, DRB-Hicom managing director Datuk Syed Faisal Akbar said no percentages have been revealed for now. “However, features such as the GKUI infotainment system will be updated and revised for local users,” he added.

In terms of the X70’s design, Azlan said “Geely has been a very, very good partner. They’ve taken us into the family and being much, much more open compared to our past experiences. We’ve been accepted into the (Geely) family, hence communication is much easier from a design standpoint.” This makes design development easier between Proton and Geely.

In fact, the Proton Design team has even been invited to work on some of Geely’s own products. “I think that shows you the acceptance and openness of the Geely group,” said Othman, although he wasn’t at liberty to specify the said projects. Interestingly, the vehicles in question could even be used for Proton and Geely in their respective markets.

Proton X70 SUV – development of CKD model largely led by Malaysian team, to get “unique differences”

More importantly, Azlan said Proton is actively in talks with Geely over future plans and products. “There are many things that we’re going to bring out in the future,” he said, adding that now is the “best time” for Proton.

Despite having inputs from other Geely design studios (the group has a total of five scattered around the world), Othman said Proton will continue to retain its own unique identity. “We’re currently in a situation where you have the Geely-based products and the legacy Proton products. They’re reaching a crossroad, and the X70 is the first of the Geely-based products.”

“But we want to maintain a collaborative development, so there’s no such thing as one following the other in that sense. Peter Horbury said he wants Proton to retain its own unique identity, and we will stay true to that. We will work in tandem to ensure that there is no overlap in terms of design,” he added.

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Matthew H Tong

An ardent believer that fun cars need not be fast and fast cars may not always be fun. Matt advocates the purity and simplicity of manually swapping cogs while coping in silence of its impending doom. Matt's not hot. Never hot.

 

Comments

  • AI-generated Summary ✨

    Comments mainly express skepticism and concern about the quality and authenticity of the Proton X70 CKD model, fearing that local assembly might compromise build quality compared to CBU versions. Some comments highlight distrust of Malaysian teams or local CKD quality, emphasizing the importance of maintaining high standards. There is curiosity about the "unique differences" claimed in the development, but many anticipate the final product may not meet expectations, referencing past issues with Proton’s rebadging practices and design choices. Overall, sentiments are mixed, with some hopeful about the collaboration with Geely and its potential benefits, but many remain cautious or critical, doubting that the CKD model will live up to the standards set by the CBU version or exceed previous experiences with local assembly.

  • newme on May 07, 2019 at 5:44 pm

    Locally developed? CKD? Why Proton failed again?

    Thumb up 11 Thumb down 70
    • Nadeswaran on May 07, 2019 at 7:00 pm

      Why didn’t this team design their own award winning car with unique differences? We could have saved Proton as a National car maker.

      Thumb up 7 Thumb down 27
      • p2macai on May 07, 2019 at 10:11 pm

        So it means P2 failed miserably, rebadging since day 1

        Thumb up 27 Thumb down 9
        • Kereta Murah on May 08, 2019 at 2:41 pm

          Universiti ajar panggil drone sebagai flying car. Tu lah sebabnya kita ada mentri dengan sijil tipu.

          Thumb up 9 Thumb down 4
    • Same L0rr on May 07, 2019 at 7:04 pm

      Everybody know Korea kimchi, french croissant and nasi lemak got no RV. Only jepun sushi got RV

      Thumb up 10 Thumb down 60
      • Stay in the past on May 07, 2019 at 10:34 pm

        Same L0rr, this isn’t 2014. You are no longer relevant 5 years later.

        Thumb up 22 Thumb down 2
      • X70 Buyer on May 07, 2019 at 10:42 pm

        What’s the importance of RV? What people like you don’t understand is that I don’t want to buy a car for some theoretical future that may or may not come in 5 or 10 years. I buy a car that is value for money and for things that I do with a car right now, and from what I see the X70 fits my bill like a glove. I saved RM 40,000 by going for the X70, now that is a certain future compared to whatever RV I would get later on.

        Thumb up 18 Thumb down 2
      • Middle Age Driver (Member) on May 08, 2019 at 12:57 pm

        I love it because its cheap to own for long term as the roadtax is based on value of car. Sushi not worth keeping.

        Thumb up 8 Thumb down 2
    • dumbyou on May 07, 2019 at 7:45 pm

      Someone failed to comprehend what is the article about…

      Thumb up 43 Thumb down 1
    • You mean failed like this? https://paultan.org/2019/05/06/toyota-glanza-is-a-rebadged-suzuki-baleno-in-india/

      Thumb up 19 Thumb down 5
      • Eugene Tan on May 07, 2019 at 10:40 pm

        Once X70 with CKD quality is sold, habisla!!!

        We Malaysians know the difference between CBU and CKD quality.

        I do not trust locals to assemble cars. Later surely got problem

        Thumb up 4 Thumb down 13
    • That is because Proton rebadged a China car. With more than 30 years of automotive, they should have been able to create a game changer. What we see today is the opposite. Instead of creating game changing cars, Proton rebadged a China car. This is so shameful for Proton and for us Malaysians. I hope Proton realize this and do a game changing action to fix their mess

      Thumb up 20 Thumb down 37
    • Celup King on May 07, 2019 at 10:38 pm

      Yes, many are happy with Japanese CBU quality. If they can choose, they will never ever buy a crappy Perodua with lousy CKD quality.

      Thumb up 6 Thumb down 0
    • Macha kasi chance la

      Thumb up 1 Thumb down 0
  • anonymous on May 07, 2019 at 5:54 pm

    Again, a Chinese look like Malay; a Malay look like Chinese.

    Thumb up 10 Thumb down 33
  • Darren on May 07, 2019 at 5:56 pm

    Syabas Proton Baru! Hidup PHroton!!

    Thumb up 12 Thumb down 16
  • Expat Importer on May 07, 2019 at 6:16 pm

    Anyone can defines what is Malaysian Unique Differences?

    Thumb up 11 Thumb down 1
  • Surprise. its new face-lift

    Thumb up 1 Thumb down 0
  • So basically, just like Perodua. Haha

    Thumb up 3 Thumb down 3
  • Proton design?don’t la…the facelifted boyue looks very good already
    Proton never good at designing cars
    Just slap the Proton badge will do

    Thumb up 13 Thumb down 8
  • RealAnonymous on May 07, 2019 at 8:00 pm

    This is typical… announcing this and that. Final product comes out and it is just… meh.
    Proton should change its culture learn to just ‘SHOW’ and not just ‘TELL’ it…. and like McGraw-Hill proponents would say… ‘Always under promise and over deliver’…!

    Thumb up 7 Thumb down 5
    • Fully agree. Last time announce Accordana, got teaser this teaser that every week, so much promo and talk. Ended up a bloated, outdated last generation FAIL WHALE.

      Before that, announce Inspira, also beating chest so loud. End up another mediocre rebadge that despite low price also don’t see much on road nowadays.

      Proton like to talk and SYIOK SENDIRI only. While sucking rakyat’s blood through taxes on other cars. And PM wants Proton 3.0??? GILA

      Thumb up 3 Thumb down 3
      • Celup King on May 08, 2019 at 7:27 pm

        Why not? Accordana still outsold the JDM failure called Nautica. You can see more and more newly registered Accordanas even.

        Thumb up 3 Thumb down 2
  • unique differences?
    omg…hope the quality dont get screwed up…got a bad feeling they gona do it…

    Thumb up 3 Thumb down 7
  • Semi-Value (Member) on May 07, 2019 at 9:14 pm

    i just hope not malaysian levels of quality….

    Thumb up 14 Thumb down 2
  • Wilson on May 07, 2019 at 9:18 pm

    Pls la Azlan Othman, the X70 already nice. Dont overdone.
    The most important thing is CKD quality…which, is very bad…
    Worse than Made in China.

    Thumb up 3 Thumb down 10
  • daniel on May 07, 2019 at 9:22 pm

    Malaysian team? please dont screw anythin up guys..proton is only starting to see some lights after a long term darkness..sometimes and at all times sonething its better to be left untouch and if its not broken dont fix it

    Thumb up 7 Thumb down 4
  • haha… nowadays i trust prc made quality more than malaysia. i am surely not the only one having doubts about CKD when it comes to quality and “design” of our local teams

    Thumb up 7 Thumb down 3
  • Most Geely automobils surely have Volvo DNA?

    Thumb up 1 Thumb down 0
  • Matchy on May 07, 2019 at 10:57 pm

    Hope they wont botched the design like the Perdana. Epic fail.

    100% more smoked lamp. 100% more bodykit. And 100% more LEDs!

    Thumb up 0 Thumb down 0
  • What are changes do Geely allow in their product? famous Lotus Handling ….lets be positive I am sure Geely are aware of quality problem Proton had in the past. Proton problem is they are a small car manufacturer & do not have the economic of scale and technology. Geely is a global car manufacture and they owned several brand names VOLVO, London Taxi to name a few. We can be assured that Proton will gain from some of the technology.

    Thumb up 1 Thumb down 0
    • Siam kap on May 08, 2019 at 2:46 pm

      Wait and see. Don’t presume. Geely is a much more open partner compared to Mitsubishi, Honda or Suzuki.

      Thumb up 3 Thumb down 0
  • Daddykassi on May 08, 2019 at 8:50 am

    Good move

    Thumb up 0 Thumb down 0
  • thepolygon on May 08, 2019 at 8:55 am

    Wouldn’t it be nice if they have Malaysian taste like silk like batik car set cover, Malaysia flag pattern on the side mirrors like how the mini did theirs and real nyato wood trim, along with carvings like those in the old wood houses.

    Thumb up 1 Thumb down 0
    • Not Toyota Fan on May 08, 2019 at 4:14 pm

      Yah, new car smell of sambal belacan, remove signal stalk as Malaysians mostly never bother to use it and make it a seven seater so the entire extended family can squeeze into the SUV.

      Thumb up 2 Thumb down 1
  • Akira on May 08, 2019 at 9:18 am

    I have a bad feeling about this.

    Thumb up 0 Thumb down 0
  • Please bring in the xingyue, really want it badly

    Thumb up 2 Thumb down 0
  • Hopefully no more ethereal bow and infinite weave design. Sick of reading this two features repeated in each article.

    Thumb up 4 Thumb down 4
 

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