The use of child seats in vehicles will be mandatory beginning from 2020, and in preparation for this, Perodua is ramping up its child car seat safety campaign initiative to educate road users, particularly its customers, on the importance of using such devices.

According to Perodua Auto Corporation VP Datuk Ahmad Suhaimi Hashim, the automaker will run targeted educational, awareness and promotional campaigns on the importance of using child car seats throughout Ramadan, especially on the balik kampung jaunt in the run-up to Hari Raya.

Suhaimi, who is also chairman of the Perodua Safety Committee, said the safety campaign is very important to the automaker as it believes that safety is a must for everyone. “The general lack of compliance by Malaysian motorists with regard to child car seat usage is frightening to say the least, as children are the most vulnerable occupants in a moving vehicle,” he said.

“As a Malaysian carmaker, we feel it is our responsibility to educate our customers and the public on road safety. We understand that education is a long-term process, and we are committed to it,” he added.

In conjunction with this, Perodua will be offering its GearUp child car seats at promotional prices from May 13 to June 30. Two models are available, for infants and toddlers, and both are Isofix compatible and meet ECE R44 safety standards.

The infant seat, designed for infants weighing up to 13 kg and available in red or grey, is priced at RM660, while the toddler seat – for kids weighing from nine to 36 kg, and available in red or black – is priced at RM780, reduced from their current price of RM785 and RM975 respectively.