Nissan unveils new brand logo, looks to the future

Nissan unveils new brand logo, looks to the future

Nissan has unveiled its new logo, the new emblem design making its official premiere alongside the global debut of the automaker’s Ariya all-electric crossover.

The new Nissan logo adopts a sleeker look, similar in approach to that taken by Volkswagen for its new logo by adopting a slimmer font and thinner circle. The company says that the new design looks to the future while staying proudly connected to the company’s rich heritage and tradition of innovation.

Nissan unveils new brand logo, looks to the future

The logo was actually previewed during the debut of the Ariya concept at the Tokyo Motor Show last year, mounted in its three-dimensional form on the concept’s front grille. In March, it was reported that trademark filings had been made for the new logo in Great Britain, Peru, Uruguay, Chile and Argentina.

Nissan CEO Makoto Uchida said that the Ariya will be the first Nissan vehicle to wear the new brand identity. The new logo will make its way on to future Nissan models as they are introduced or refreshed.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Datuk on Jul 15, 2020 at 1:52 pm

    Nice.
    Time to bring in Nissan Kicks 1.33Turbo Mercedes Benz W177 A200 Engine choice from India RM80k..
    Dashboard colour leather wrap to come together too

    https://paultan.org/2020/05/21/2020-nissan-kicks-now-with-156-ps-1-3l-turbo-in-india/

    Like or Dislike: Thumb up 0 Thumb down 0
  • Celup King on Jul 15, 2020 at 4:32 pm

    Rebrand all you want, but if your cars are unreliable and undesirable, your brand is still headed for doom.

    Like or Dislike: Thumb up 10 Thumb down 9
  • Mampuslah TCM on Jul 16, 2020 at 9:08 pm

    Take away the commercial car NV200 and NV350, there is only 4 passenger vehicle (Almera, Serena, X-trail & Navara) in your line-up.

    You are doomed in Malaysia.

    Like or Dislike: Thumb up 2 Thumb down 0
 

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