ACE 2021 – 561 cars worth RM80.5m sold in two days!

ACE 2021 – 561 cars worth RM80.5m sold in two days!

The inaugural paultan.org Auto Car Expo (ACE) 2021, co-sponsored by Carsome, happened last weekend and it was a successful two days of car buying and selling at the Setia City Convention Centre (SCCC).

We reported on Saturday noon that 70 cars were sold in the first few hours of the show, and from there the momentum continued all the way till Sunday evening. The final tally is 561 cars worth approximately RM80.5 million sold over two days. Of that total, 536 units were brand new cars and 25 were pre-owned cars. Each one were paid bookings, mind you, not mere registration of interests.

Most buyers made their way to SCCC to check out the deals for themselves in person, as well as to test drive and compare between rivals, all under one roof. We also opened the show to everyone who could not make it to Setia Alam with an online booking function, matching buyers with sales advisors who were stationed at ACE, and 20 of you purchased a car through WhatsApp online booking.

With 561 cars sold, we’ve broke our personal record from the paultan.org Premium Auto Car Expo (PACE) 2019, where 399 premium vehicles worth over RM91.5 million were sold. The inaugural PACE 2018 show saw 214 cars worth over RM50 million sold. PACE and ACE 2020 did not happen in 2020 due to the Covid-19 pandemic and movement control orders.

The brands that moved the most metal at ACE were Mazda (84 units), Toyota (72), Honda (70), Proton (66) and Volkswagen (64). The best-selling models at the show were the Ford Ranger (46 units, including a surprising 16 units of the Ranger Raptor), Volkswagen Tiguan (37), Proton X50 (30), Toyota Yaris (28), BMW 3 Series (27), Mazda CX-5 (26) and the Honda City (25).

A total of 819 test drives were registered. From experience, we know that with the “seed already planted” many purchases happen at showrooms after the show.

As we’re now in the new normal, strict SOPs were in place throughout the weekend. Besides basic measures like MySejahtera/temperature scanning and hand sanitisers placed around the venue, cars and touch points were frequently sanitised, and all customer-facing personnel were required to wear face shields in addition to face masks, which all visitors had to wear.

We also limited the crowd to no more than 650 people in the event hall at any one time. This is significantly lower than the allowed 1,700 people in the hall as per government SOPs.

In addition, crew were on hand to remind visitors on social distancing. We also had to turn away children below 12 and senior citizens above 60 – for this, we apologise for the inconvenience. In total, 11,000 people passed through ACE 2021’s doors over the weekend.

It was a fruitful weekend for all of us at paultan.org and Driven, and we’re glad to see visitors enjoying themselves checking out the latest models, comparing them with rivals and taking test drives. All under one roof, without having to travel from showroom to showroom. Many had the intention to take advantage of the last call for sales tax exemption savings, but there were some walk-ins as well.

By the way, all marketing and promotions for ACE 2021 were done solely on paultan.org and our social media, which means that the visitors and buyers are followers of this website. It’s anecdotal, but from what we heard from the exhibitors, many of you who visited ACE know your cars well, and knew exactly what you were looking for as well. Well, we’re not surprised!

We would like to thank all ACE 2021 visitors for the support, as well as Ford, Honda, Hyundai, Mazda, Mitsubishi, Nissan, Proton, Toyota, Volkswagen, BMW, Lexus and MINI for participating. A big shout out to co-sponsors Carsome and sponsors BHPetrol, V-Kool, Blueair, DK Schweizer, Dodo, Recaro and Touch n’ Go – thank you.

It’s a proven formula with a track record now, so you’ll be seeing more ACE and PACE shows from us. Stay tuned!

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • More than Rm80mil transacted in just 2 days! Who says Malaysians are poor and facing economic hardship huh?

    Like or Dislike: Thumb up 26 Thumb down 2
    • Ghani on Apr 22, 2021 at 8:03 pm

      normally the Event Organizer take a conservative 10% cut from sales made. So that is a cool RM8.05m earned in Two days! where is KL Motorshow ?!

      Like or Dislike: Thumb up 1 Thumb down 11
      • Hafriz Shah (Member) on Apr 22, 2021 at 8:28 pm

        We don’t make a single sen from the cars sold at the event, unfortunately ;)

        Like or Dislike: Thumb up 19 Thumb down 8
        • YB Albert on Apr 22, 2021 at 9:47 pm

          If paultan doesnt get a single sen from the event,I believe there are indirect spillover benefits,like greater awareness of your website,increased car adverts,sponsors like petronas etc (for some of your past auto series.)
          There is no free lunch in this world.

          Like or Dislike: Thumb up 13 Thumb down 1
        • Lol la pauline on Apr 22, 2021 at 10:31 pm

          Then dont fake the sales number too. Just booking. 70% fail loan

          Like or Dislike: Thumb up 15 Thumb down 1
        • Civic Turbo 2018 on Apr 22, 2021 at 10:44 pm

          Averagely 144K per car sold. That can only means ACE visitors are all ultra-rich folks

          Like or Dislike: Thumb up 10 Thumb down 1
      • kingx on Apr 22, 2021 at 10:18 pm

        10% cut? What are you smoking bro? No car dealer can afford to give that amount, except Lexus.

        Like or Dislike: Thumb up 2 Thumb down 1
        • Xmoking on Apr 23, 2021 at 8:38 am

          10% cut? What are you smo-kingx

          Hehe, I think if 1.5tgdi in x50….
          I think volvo can give 20%…
          If volvo can give 20%, bmw and benz can give 30%..

          Bmw 330 only usd35k..

          Like or Dislike: Thumb up 1 Thumb down 5
      • Kim ah Keong on Apr 23, 2021 at 1:42 am

        Oh so KL Motorshow takes 10% ah?

        Like or Dislike: Thumb up 0 Thumb down 1
      • Lim Pei Shiong on Apr 23, 2021 at 1:44 am

        Oh KL MOTORSHOW takes 10% ah?

        Like or Dislike: Thumb up 0 Thumb down 1
    • Pulsin on Apr 22, 2021 at 10:40 pm

      How much was cash though? Most of it is loans

      Like or Dislike: Thumb up 0 Thumb down 0
    • Sanzo on Apr 24, 2021 at 6:36 am

      I remember a previous minister say that ” saya nampak kedai kfc dan mcd selalu penuh saja”

      Like or Dislike: Thumb up 0 Thumb down 0
  • Dong gor on Apr 22, 2021 at 7:54 pm

    Weldone! This could have been a much merrier event if not for the pandemic. So when this is over, ever over, do remember to keep up with all the rebates and freebees that we can’t get else where.

    Like or Dislike: Thumb up 4 Thumb down 0
  • That’s average of 143k per car! Economy doing good eh?

    Like or Dislike: Thumb up 8 Thumb down 1
    • YB Albert on Apr 22, 2021 at 9:52 pm

      RM143 grand per car is not the average Myvi buyer profile.
      It is reflective of those who have spare cash and long term savings.
      The lower echelon of society have to use their meagre EPF savings for survival by withdrawal now,not for splashing on a 150,000 car.

      Like or Dislike: Thumb up 7 Thumb down 1
      • https://paultan.org/2021/04/22/malaysian-vehicle-sales-data-for-march-2021-by-brand-perodua-widens-the-gap-honda-sales-go-up-by-103/
        The lower rungs are also spending like the upper ones. Penjana Ekonomi indeed

        Like or Dislike: Thumb up 3 Thumb down 1
  • Economy letupLetup on Apr 22, 2021 at 11:54 pm

    Malaysia economy very strong and robust. COVID19 hasn’t even dented the national economy at all. Buying cars like buying sayur at market. Sap-sap sui!

    My boss just bought himself a new BMW X5.
    Wifey bought a new 3-series.
    Kid soon be driving the latest Honda Jazz.

    BTW, bank moratorium can tarik balik.

    Like or Dislike: Thumb up 7 Thumb down 1
  • if the price is right on Apr 23, 2021 at 6:53 am

    That RM80.5 million figure represents the total value of the 561 cars that were booked, not the value of money that actually changed hands during the expo. Actual transactions were the paid bookings as mentioned in the above article. Very unlikely that at least one visitor had written a big fat cheque at the expo for the full price of a car because the event was mainly for bargain hunters that can only afford hire-purchase. Isn’t that so, Hafriz?

    Like or Dislike: Thumb up 7 Thumb down 2
  • Well done Paul Tan and team!

    Like or Dislike: Thumb up 2 Thumb down 0
  • LKS Man on Apr 23, 2021 at 12:07 pm

    Let’s have ACE more often. More happening, and more sales. Win-win for all.

    Like or Dislike: Thumb up 0 Thumb down 0
    • Paul and team,

      Maybe it’s time to do a follow up on mods with vintage and see if it takes. I believe there is a lot of enthusiasts for such events.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Anonymous on Apr 23, 2021 at 2:22 pm

    Good indication for the gov to bring sst back tis year

    Like or Dislike: Thumb up 0 Thumb down 0
 

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