New Daihatsu Ayla maintains 1.0L engine to lower price for first time buyers; it’s more popular than 1.2L

New Daihatsu Ayla maintains 1.0L engine to lower price for first time buyers; it’s more popular than 1.2L

The Daihatsu Ayla, a twin sister of our Perodua Axia and the Toyota Agya, has officially launched in Indonesia. Available with 1.0L and 1.2L engine options, the low cost green car (LCGC) is priced from Rp 134 million (RM39,153) for a bare bones 1.0L manual to Rp 184 million (RM53,773) for the top 1.2 R CVT.

Of the five Ayla variants, three are powered by the 1.0 litre three-cylinder engine that Axia owners are familiar with. The 1KR-VE with VVT-i has 67 PS/89 Nm, and is mated to a five-speed manual gearbox or a CVT. 1.2L cars get the WA-VE three-pot NA that’s also used in the Indonesian-market Rocky/Raize SUVs. The bigger engine packs 88 PS/113 Nm.

Unlike the Ayla, the Toyota Agya range is 1.2L-only. Why then did Astra Daihatsu Motor (ADM) not follow suit and why did they maintain the 1.0L engine. Unsurprisingly, it’s to keep prices low, although they’re higher than what Perodua charges for the new Axia (RM38,600 to RM49,500).

New Daihatsu Ayla maintains 1.0L engine to lower price for first time buyers; it’s more popular than 1.2L

Click to enlarge

ADM’s marketing director Sri Agung Handayani explains that most Ayla buyers are first time car buyers looking for a set of wheels with a low price and good performance. “75% of our (Ayla) market comes from the first buyers, so we have to cater to the need,” she told Kompas, mentioning affordability in downpayment, price consciousness (features versus price) and maintenance cost as factors.

Her colleague – Hendrayadi Lastiyoso, marketing and customer relations division head at Astra International’s Daihatsu Sales Operation – said that the 1.0L engine dominates Ayla sales. “If we look at the current composition, the 1.0L is 55%, so it’s clear that first buyers dominate compared to the other variants,” he said.

Check out the Daihatsu Ayla – the 2023 Axia’s Indonesian sister – in full here as we detail the differences. Also see the Toyota Agya, priced from RM48,980 to RM69,279. We’ve covered the new Perodua Axia extensively since launch, so you can also check out our full review, launch report, spec-by-spec comparison, downpayment/instalment schedule, maintenance schedule and cost, and size comparison posts.

GALLERY: 2023 Daihatsu Ayla

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • newme on Mar 13, 2023 at 1:43 pm

    more popular? …sounds like damage control.

    Like or Dislike: Thumb up 9 Thumb down 2
    • John Geli on Mar 13, 2023 at 2:06 pm

      Yup true and not surprising that even our neighbors Don’t Need Geely Also (DNGA) !!

      Like or Dislike: Thumb up 3 Thumb down 18
  • Sohai on Mar 13, 2023 at 2:10 pm

    At least Daihatso aware that people that wanted Ayla are people that wanted low cost mobility.

    Our P2 failed to realise the fact that the only reason why people go for Axia was because is cheap. Otherwise already go for Myvi. And they charge so much and still fail to give a 1.2L engine.

    And now they price Axia so close to the Myvi…

    Like or Dislike: Thumb up 29 Thumb down 3
    • Our Axia still cheap and better equipped in contrast to Ayla. 1.0L engine is due to roadtax price rate. Unless we have standard like Thai or Indo where they have their own green standard for 1.2L engine. Well, 1.0L = RM20 road tax per year. What else do we want?

      Like or Dislike: Thumb up 5 Thumb down 17
    • Copy pasted on Mar 13, 2023 at 2:56 pm

      1.0 X CVT at IDR166.9 million (RM48,775),
      1.2 R CVT at IDR184 million (RM53,773).

      Only 2 CVT,
      Got VSC, HSA, 2 airbags,

      The Ayla also doesn’t get 6 airbags, autonomous emergency braking, blind spot monitoring side mirror, lane departure warning and prevention, rear cross traffic alert, which is standard for the AV over here.

      Also missing 9inch Infotainment, missing digital Speedometer.

      Like or Dislike: Thumb up 9 Thumb down 8
      • P. Suharto on Mar 13, 2023 at 4:36 pm

        Indonesians don’t like gadgets that are rosak after one year and need lots of money to repair.

        Like or Dislike: Thumb up 6 Thumb down 3
        • Tortilla on Mar 13, 2023 at 7:41 pm

          Alamak, indonesia give 1 year warranty for more expensive price?

          Like or Dislike: Thumb up 2 Thumb down 1
          • Li Peng on Mar 14, 2023 at 6:53 pm

            Indonesia gives nothing. Daihatsu is Japanese.

            Like or Dislike: Thumb up 0 Thumb down 0
      • Pakcik on Mar 13, 2023 at 8:14 pm

        despite missing ADAS and other gimmicks, at least the most expensive Ayla is still better than Honda Brio Tin Kosong – RM71k with 2 airbags but no VSC. even Myvi 1.3L with 4 airbags, VSC etc is RM68k in our neighbor.

        Like or Dislike: Thumb up 3 Thumb down 1
    • Rafizi Anwar Sallahudin & Co (RAS & Co) on Mar 13, 2023 at 5:46 pm

      Hafriz of Paultan already reported Axia is no longer “cheap”.At close to 50 grand,factor in another 10 grand,total 60 grand for such a superduper compact car.
      I heard a young couple saying,” why not we get a 2012 Viva,and 2014 Myvi combined about 45K,another 5K for repairs?” They r considering 2 preowned cars,just another alternative.Of course,new car has its advantages,we dont deny.But one just need to do due diligence,after escaping multiple covidian lockdowns.

      Like or Dislike: Thumb up 7 Thumb down 2
      • Yalah on Mar 14, 2023 at 9:56 am

        Axia completely misses the plot.
        The only reason why people went for Axia instead of a Myvi, was because of cost. Otherwise there was no reason to choose an Axia over Myvi.

        Now, with both models priced so close to each other, it it cannibilising its own business, where else the people that wanted something cheaper than Myvi is increasingly looking at the Saga.

        P2 misread the market and thought they could use the same “better spec, higher price” formula of the Alza, but is just a different crowd of customer they are addressing.

        Specs and gadgets are good, but are luxuries in the the basement segment. And luxury has no business in the basement segment.

        Like or Dislike: Thumb up 14 Thumb down 3
  • just a car on Mar 13, 2023 at 2:32 pm

    just a simple car to buy food or pasar malam.
    1.0L will suffice.

    Like or Dislike: Thumb up 7 Thumb down 1
    • Agreed, already better than old VlOS 4AT kosong spec.

      Like or Dislike: Thumb up 11 Thumb down 0
      • Sotong on Mar 13, 2023 at 5:19 pm

        Vios J 4AT City S 2iarbags dulu mana ada foldable seats, kasih locked one.
        Ppl top up money just to get foldable rear seats and Stability Control.

        Now this hatchback is just practical, comfortable and safer with 6 airbags + ADAS.

        Like or Dislike: Thumb up 8 Thumb down 2
    • Foodie on Mar 14, 2023 at 4:49 pm

      For RM50k I can call a limousine service each time I go pasar malam for a long time.

      Like or Dislike: Thumb up 1 Thumb down 0
  • Arvind on Mar 13, 2023 at 4:04 pm

    I like this brand new POlO

    Like or Dislike: Thumb up 2 Thumb down 1
  • Bob Mal on Mar 13, 2023 at 8:26 pm

    Well we guess so since the 1.0L engine is taken directly from Perodua factory since they only produce 1.0L, 1.3L and the 1.5L engine all NA and not the 1.2L engine.

    Like or Dislike: Thumb up 2 Thumb down 1
    • stasta on Mar 15, 2023 at 9:31 pm

      the ativa 1.2 engine if that isn’t produce in perodua factory then where is it from?

      Like or Dislike: Thumb up 0 Thumb down 0
  • civicEK on Mar 15, 2023 at 9:38 am

    People buy Axia because of the price factor, it should be a simple and cheap car for B40 people to buy. 40k-50k is too much.

    Like or Dislike: Thumb up 1 Thumb down 0
    • Dorry on Mar 15, 2023 at 1:41 pm

      People buy Axia because of it is being a Hatchback and it’s fun by smaller size.
      Now the Axia is somewhat too large for many beginner.

      Ppl want cheap car ppl just choose Saga Standard and Bezza 1.0L.
      Like those many Grab and delivery cars.
      Economical logistic.

      Like or Dislike: Thumb up 4 Thumb down 0
 

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