Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

Proton’s first production EV is now open for booking nationwide, from RM120,000 estimated! The national carmaker has unveiled the Proton eMas 7 (stylised as e.MAS 7) on the first day of the paultan.org Auto Car Expo (ACE) 2024 at the Setia City Convention Centre, and the interior is open to the public for the first time. Free entry, so come and see it for yourself.

On top of that very attractive RM120k estimated starting price (this is a larger and much more modern SUV than the X70), Proton has announced a ‘Pioneer Privilege Deal’ that comes with a RM500 rebate and a gift pack worth RM1,000. This offer is valid from today till the eMas 7’s launch date, which has been confirmed to be sometime in December (possibly at KLIMS 2024). The booking fee is RM500.

Price/package and specs aside (more on this below), Proton also announced the launch of the ‘e.MAS App’ at ACE 2024. The app is described as a ‘dynamic platform designed to enhance the user experience from booking through ownership’. The app simplifies managing vehicle booking, scheduling services and accessing Malaysia’s EV charging network. This sounds like a Proton version of the Hello smart app, which is a good thing. By the way, Proton eMas is handled by EV division Pro-Net, which also manages smart.

Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

We already know quite a bit about the eMas 7 – it’s based on the Geely Galaxy E5, but Proton says the two companies worked together concurrently on the model, involving 230 Proton engineers and designers, 700,000 man hours and over 10 million km worth of testing. The front-mounted electric motor produces 160 kW (218 PS) and 320 Nm of torque, propelling the fastest-accelerating Proton ever to 100 km/h from rest in 6.9 seconds. Top speed is 175 km/h. By the way, Proton says that the SUV’s 0.275 Cd value has lower wind resistance than a bullet.

Revealed at ACE 2024 today are the EV’s two variants – Prime and Premium. The base Prime comes with a 49.52 kWh battery that’s good for 345 km of WLTP range (it’s good that Proton uses WLTP in its materials, the super optimistic CLTC is 440 km). The Premium gets a 60.22 kWh battery with 410 km WLTP range (Geely’s CLTC figure is 530 km).

For charging, the max DC rate is 80 kW for the 49.52 kWh battery and 100 kW for the 60.22 kWh unit, while AC charging is 11 kW max for both. Proton claims DC fast charging times of 20 minutes from 30-80% SoC, or 30 minutes for the more conventional 10-80% measurement. AC charging from 30-80% refills the smaller battery in 4.9 hours, or 6.1 hours for the 60.22 kWh unit.

Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

The eMas 7 uses Geely’s new Aegis short blade lithium iron phosphate (LFP) battery, which is claimed to have a very long life. Internal tests show that after 921 complete charge and discharge cycles, which is equivalent to 400,000 km mileage, battery state of health is 90.5%, which ‘far exceeds international standards’.

We need to talk about the interior, since we’re seeing it for the first time. Apart from badging and the fact that it’s RHD, the cabin is pretty much Galaxy E5, down to the slightly oblong-shaped two-spoke steering wheel, 10.2-inch instrument panel, 2.5K-resolution 15.4-inch infotainment touchscreen, two-level centre console and even the flowing lines motif on the centre console and seats.

The screens run on Flyme OS, developed by Geely-owned smartphone maker Meizu. The centre touchscreen controls various functions including air-con temperature and fan speed, drive modes, ADAS settings and the operation of the panoramic sunroof and sunshade. Also on is a colour head-up display. Music is piped through 16 Flyme Sound Wanos speakers, including in the front headrests.

Let’s talk stalks – right of the steering wheel is the Mercedes-style column-mounted gear selector; left controls indicators, front and rear wipers/washers, and manual/auto high beam toggle. The centre console houses a big volume knob and four physical buttons (front demister, recirculation, auto air-con and air-con on/off). Below these are swing-lid twin cupholders and a wireless phone charging pad. The armrest box holds a key fob-charging pad.

Besides offering storage, the lower level of the centre console features a 12V socket, a USB-A port and a USB-C port (you’ll also find USB-A and USB-C ports below the rear AC vents). The rear quarters are spacious, thanks to a flat floor and the long 2,750 mm wheelbase. There are storage drawers under the rear seats and under the rear AC vents, as well as underfloor storage in the boot, but there is no front trunk/frunk.

Speaking of storage, Proton touts a best in class 33 storage spaces. Aside from the 461L boot and 51L boot (1,877 litres with rear seats folded), there are 14 litres of under seat storage and the ‘hidden bridge’ is a 10.8-litre space.

Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

Click to enlarge spec sheet and colours

Back to the two variants. The base Prime will get 18-inch alloys (225/55 Giti tyres), the 15.4-inch infotainment screen, remote control and Level 2 ADAS (yes, ADAS is standard for the first time on a Proton).

The Premium adds on 19-inch alloys (235/50 Goodyear tyres), the 16-speaker sound system, head-up display and ventilated front seats. As for Android Auto/Apple CarPlay, it won’t be available at launch but expect an OTA update next year. Click on the full spec sheet above.

The available colours are Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose and Lithium White – check out Geely’s colours for the Galaxy E5 above. There’s only one Indigo Blue shade for the cabin, which appears very much like black. We’ve put a full interior gallery below for your perusal, but really, there’s nothing like seeing it for yourself. Come to ACE 2024 for a closer look at Proton’s first EV, and bring your family for a fitting session.

Proton eMas 7 at ACE 2024

Proton eMas 7 at ACE 2024; presentation slides

GALLERY: Proton eMas 7 interior preview

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Jonathan James Tan

While most dream of the future, Jonathan Tan dreams of the past, although he's never been there. Fantasises much too often about cruising down Treacher Road (Jalan Sultan Ismail) in a Triumph Stag that actually works, and hopes this stint here will snap him back to present reality.

 

Comments

  • Momos on Oct 26, 2024 at 10:30 am

    At 120k and larger than x70, the pricing I can now feel the sincerity.

    Like or Dislike: Thumb up 37 Thumb down 43
    • Meladam on Oct 26, 2024 at 3:45 pm

      Sincere? It’s EV car! China sells at RM85k and you still pay an overpriced car because of the tax! Wake up people

      Like or Dislike: Thumb up 67 Thumb down 38
      • China way of conBusiness on Oct 26, 2024 at 9:11 pm

        All this cina investment come in, sapu all industries, take money from local. Buy from their cina suppliers. Local cant compete with amount of money they have. So what is the benefit to local?

        Like or Dislike: Thumb up 16 Thumb down 31
        • Kentucky Fried Duck on Oct 28, 2024 at 8:40 am

          Proton is still running. Locals working in Proton still have money to feed families. So you prefer Geely leave? Proton might bankrupt.

          Like or Dislike: Thumb up 35 Thumb down 6
      • USAID misinformation contractor on Oct 27, 2024 at 12:30 pm

        Fully agreed! Better go buy Mazda MX-30

        Like or Dislike: Thumb up 10 Thumb down 16
      • This Geely Galaxy E5 starts from:

        https://paultan.org/2024/09/24/geely-galaxy-e5-first-drive-we-take-the-proton-emas-7-twin-for-a-spin-ahead-of-malaysias-first-evs-launch/

        The Galaxy E5 was eventually launched in China in August, with a starting price of just 109,800 yuan (RM65,100). Even dressed to the nines with all the tech and the biggest battery, the car tops out at 145,800 yuan (RM86,400).

        Like or Dislike: Thumb up 29 Thumb down 8
      • Kev T on Oct 27, 2024 at 3:25 pm

        Which confuses me… Thought EV are currently tax free? Is there some other type of tax which is pushing up the EV prices?

        Like or Dislike: Thumb up 22 Thumb down 6
        • Anonymous on Nov 05, 2024 at 4:31 pm

          This is not a Malaysia thing. EVs are universally cheaper in China compared to anywhere else. In the UK the Tesla Model 3 starts at GBP 39,900. In China it starts at the equivalent of GBP 25,000. In the US the Model 3 starts at USD 38,990, but an equivalent of USD 32,000 in China.

          Cheap access to raw materials (China is the largest producer of steel, cobalt, and nickel), low labour costs, ‘relatively’ low demands (less than 7% of car sales in China are full EVs), EXTREME competition (there are over 20 major domestic brands alone making and selling EVs), and subsidies and government incentives. China government can afford some hefty subsidies, which shouldn’t be a surprise to all of you since China is the 2nd strongest economy in the world. Look at all their exports.

          Like or Dislike: Thumb up 0 Thumb down 0
      • Unkle Sohai on Oct 27, 2024 at 4:40 pm

        Meladam, the worst thing is there is no tax currently on EVs in Malaysia ! The RM85k in China price for the Galaxy E5 top version is inclusive of markup for profit. Note that in Malaysia completely built up (CBU) EVs were granted full import and excise duty exemption for four years from January 1, 2022 to December 31, 2025. Components for locally assembled EVs are currently fully exempted from an import duty for six years until 31 December 31, 2027. Also note that according to MITI’s Franchise AP policy, a new Completely Built Up (CBU) EV can only be imported into Malaysia only if its price tag in our market is above RM100,000. Similar to the import and excise duties exemptions mentioned earlier, this policy will last until 31 December 2025. Hope PMX gomen can get rid of this MITI policy in 2026 so M40 and B40 rakyat can enjoy EVs like BYD Seagull which is currently selling at around RM50k in Phillipines.

        Like or Dislike: Thumb up 20 Thumb down 6
    • Anthony Loke on Oct 27, 2024 at 3:12 pm

      Protong is canabalising its own ice suv,X90…next quarter,u can see X90 can hardly sell 50 units monthly.

      Like or Dislike: Thumb up 13 Thumb down 9
  • Well done proton china car on Oct 26, 2024 at 10:49 am

    What is proton role in emas? No grill to design this time. Why dont do like perodua, just admit it is a rebadge car.

    Like or Dislike: Thumb up 45 Thumb down 23
    • Maomao on Oct 26, 2024 at 12:20 pm

      Hopefully they improve ride and handling from typical soft suspension preferred in china.

      Like or Dislike: Thumb up 6 Thumb down 14
    • Sohai on Oct 26, 2024 at 1:16 pm

      Just change from LHD to RHD and claim it took several thousand hours of manpower to do the ‘technically complex and challenging’ conversion. Oh and maybe say they always utilized Proton’s patented 3-point engine mount solution

      Like or Dislike: Thumb up 30 Thumb down 22
      • USAID misinformation contractor on Oct 27, 2024 at 12:34 pm

        Fully agreed. Converting LHD to RHD is peanuts same like dissembling then assembly Lego.

        Like or Dislike: Thumb up 9 Thumb down 7
    • Trollhunter on Oct 26, 2024 at 2:23 pm

      Can you specify when did Proton deny they are rebadging Geely?

      Like or Dislike: Thumb up 11 Thumb down 8
    • Which EV is p2 rebadging?

      Like or Dislike: Thumb up 0 Thumb down 4
    • government servant on Oct 28, 2024 at 8:41 am

      maruah bang, maruah.
      Also to justify the 25% price increase, compared to Geely’s original design.

      Like or Dislike: Thumb up 3 Thumb down 2
      • 25%? Excuse me. 87.5% increase from donor car. 64K to 120K is 87.5%.

        Like or Dislike: Thumb up 1 Thumb down 0
  • Pro-ly on Oct 26, 2024 at 10:53 am

    Expensive. Geely come here pls. Sell ur cars without proton.

    Like or Dislike: Thumb up 32 Thumb down 16
    • Geely Berhad coming soon on Oct 26, 2024 at 12:44 pm

      Why the Roslan dude is so turtle slow?`
      BYD’s blockbuster EV MPV M6 was launched less than 2 weeks ago.Thousands have placed their bookings with Sime darby.Alto this is a EV SUV,the pricing seems a bit steep for a rebadged Geely.
      Slow loris Roslan could have launched it 2 days earlier than BYD..and garner earlier bookings.
      If P1 cant design any vehicle locally,Geely might as well divorce P1..set up Geely Berhad,and sell right handed versions of all their EVs and ICE cars.Then Perodua will be really Nombor 2.P1 can keep selling their Campro powered cars till they call it a day.

      Like or Dislike: Thumb up 38 Thumb down 16
      • Kaki Savage on Oct 27, 2024 at 4:56 pm

        Where did you get the numbers? Sure meh it is thousand?? Well btw how much does atto 3 price start? And this emas is larger than x70, you’ll see it will kill atto sales pretty soon doesn’t matter it is just a rebadged, just like p2! Hahahaha

        Like or Dislike: Thumb up 6 Thumb down 14
  • Rim curber on Oct 26, 2024 at 11:22 am

    Sigh… Still boring ahh grey interior…

    Like or Dislike: Thumb up 24 Thumb down 27
  • SUVisBlockingTheVision on Oct 26, 2024 at 11:57 am

    I like to buy emas. I always shop at Habib. Wanna point out something obvious, this emas don’t have a proper aircond control.

    Like or Dislike: Thumb up 18 Thumb down 15
    • Pathway sinkhole neighbourhood on Oct 27, 2024 at 12:37 pm

      Buy and wear emas Suasa super affordable and minimal value lost if kena ragut anytime soon KEK

      Like or Dislike: Thumb up 3 Thumb down 2
  • geely on Oct 26, 2024 at 12:26 pm

    well done for the rebadge

    Like or Dislike: Thumb up 10 Thumb down 23
  • Disappointed on Oct 26, 2024 at 2:41 pm

    No seat massage feature?
    No auto park assist?
    Max dc only 100kw vs 120kw on the galaxy e5?

    Welcome the 11kwh AC charging and AAAC though.

    But RSP starting at RM120k for the Prime…Hmmm good luck?

    Like or Dislike: Thumb up 22 Thumb down 25
    • Reply cheapo scammer on Oct 26, 2024 at 8:46 pm

      What do you get with b class honda toyota sedan at near 100k? None. Typical Honda Toyota scam salesperson

      Like or Dislike: Thumb up 9 Thumb down 5
      • Hello idiot. Why compare with those car. Irrelevant. Those car are taxed. EV no tax stupid.

        Like or Dislike: Thumb up 0 Thumb down 0
    • Black interior looks cheaper than China’s spec, and its more expensive than 7 seater BYD M6 MPV

      Like or Dislike: Thumb up 14 Thumb down 2
  • Unkle Sohai on Oct 26, 2024 at 3:10 pm

    Soo solly Proton you are too Geelydee I will be buying BYD M6 MPV instead as only RM123k for top version. This rebadged Galaxy E5 in China starting price only 109,800 yuan (RM65,100). Even dressed to the nines with all the tech and the biggest battery, the car tops out at 145,800 yuan (RM86,400). Don’t tell me shipping cost RM60k! So obvious Proton wanna potong rakyat leher!

    Like or Dislike: Thumb up 70 Thumb down 36
    • Curious on Oct 26, 2024 at 6:30 pm

      Sohai, how much is the BYD Song Max selling in China?

      Like or Dislike: Thumb up 7 Thumb down 14
    • sohai manyak on Oct 26, 2024 at 7:25 pm

      like this …better close proton …always potong rakyat sini saja…tak ada untung pun rakyat biasa ….

      Like or Dislike: Thumb up 14 Thumb down 9
    • Not to mention the highest spec E5 have ottoman and massaging seat at 87K. Proton removed them all.

      Like or Dislike: Thumb up 1 Thumb down 0
  • Budget conscious Rakyat on Oct 26, 2024 at 5:00 pm

    Proton established in 1983 as “national budget car” company. Now you let down the Rakyat by introducing a EV at 120k. :(
    When is the Rakyat getting the affordable National EV car @ RM 60k ?

    Like or Dislike: Thumb up 27 Thumb down 20
    • Well, Proton never said they are not introducing cheaper EVs. Proton was established as a national carmaker catering to different segments, so you just pulled the ‘budget’ out from where the sun dont shine.

      Like or Dislike: Thumb up 8 Thumb down 8
  • David on Oct 26, 2024 at 7:33 pm

    So pricey junkie

    Like or Dislike: Thumb up 12 Thumb down 10
  • Newme on Oct 26, 2024 at 9:54 pm

    RM120K? That is so greedy, sorry geely.

    Like or Dislike: Thumb up 14 Thumb down 7
  • 4GR-FSE on Oct 26, 2024 at 10:25 pm

    Proton, I don’t need the 19″ wheels on the higher spec, I need more range and not heavier wheels.. 19″ tires are freaking expensive. Just give us 18″ as standard..
    I know you are trying to reduce body roll by offering 19″ wheels but we are not taking corners at 100km/h in an SUV..

    Like or Dislike: Thumb up 16 Thumb down 2
  • btsgh on Oct 26, 2024 at 10:28 pm

    The slide show says the interior is “Indigo Blue” but the interior looks like all black to me? Was hoping for lighter interior that looks much more upmarket like in the Geely.

    Proton willing to offer Pink exterior yet go so safe on the interior.

    The top spec also seem to exclude massaging seats and front seat ottoman found on the Geely. Time will tell how much more to top up for the Premium.

    Like or Dislike: Thumb up 13 Thumb down 1
    • Saya ulammm... on Nov 13, 2024 at 4:13 pm

      “You want all the ‘loceng’ and ‘wisel’, you need to pay more lah” -Pakar P1

      Like or Dislike: Thumb up 0 Thumb down 0
  • no2evs on Oct 27, 2024 at 12:05 am

    it takes only 5 minutes to refuel a petrol/diesel car to full tank. Hell even if you use hand crank pump to refuel until full, it still wont take as long as an EV. what happens if you forgotten to plug in and charge it when you come back after work? i guess next morning you take public transportation or grab? hahaha.

    Like or Dislike: Thumb up 5 Thumb down 20
  • ThePolygon on Oct 27, 2024 at 2:13 pm

    Actually what’s the point of the RM 100k min set by gov? Can we remove that yesterday.

    Like or Dislike: Thumb up 22 Thumb down 0
  • Najib on Oct 28, 2024 at 2:01 pm

    It will be like s70..hype only before launch…lousy sales later on

    Like or Dislike: Thumb up 7 Thumb down 1
  • Najib on Oct 28, 2024 at 2:05 pm

    We need to wave china flag more often

    Like or Dislike: Thumb up 2 Thumb down 1
  • Laugh on Nov 06, 2024 at 1:55 pm

    Those who buys EV would think they are all sort of things.
    But anyone who would even consider buying this P1 EV is a real ****** lol…

    Like or Dislike: Thumb up 0 Thumb down 0
  • Jijikbetui on Nov 09, 2024 at 6:58 pm

    A BIG NO to EV… jijik lagi2 proton.. haha

    Like or Dislike: Thumb up 0 Thumb down 0
  • Eric Cantona on Dec 02, 2024 at 9:24 am

    Why do i feel that the look of X70 interior looks way more luxurious than this emas? And they dont even make an effort to change that chinese tokong windshield tint into klcc or kl tower…

    Like or Dislike: Thumb up 0 Thumb down 0
 

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