Automotive history is littered with vehicles deemed ‘ahead of their time’ that were not sales successes. The Edsel, the NSU Ro 80, the Fisker Karma – you name it. We may now have another addition to the list, and the admission comes from the design boss himself.
Mercedes-Benz chief design officer Gorden Wagener has conceded to Autocar that the EQS sedan may have been “10 years too early” for its radical styling to be well-accepted, and that the EV luxo-barge suffered from being compared with the S-Class.
“It’s a very, very progressive car and, of course, it was not originally designed as a chauffeur limousine. That was not the intention. Many people in this class expect a long hood (bonnet) and status from a chauffeur car, and the EQS is different there. It’s a completely different car. Maybe we should have marketed it differently, more like a futuristic CLS, S-Class Coupe or something like that,” he said.
Born in 2021 (and landing in Malaysia in 2022) as the flagship of Mercedes’ new EV range, the EQS never sold as well as its ICE-powered counterpart, the S-Class. Realising that this could be because of how it looked, the carmaker facelifted the EQS in April 2024 (above), giving it a more traditional-looking grille and a three-pointed-star bonnet ornament.
Which apparently didn’t help much, because Autocar reported only four months later that the EQS would be no more in the next generation. In its stead will be ICE and EV versions of the S-Class. The EV version could get a solid-state battery; expect something like 1,000 km of range.
What are your thoughts? Do you think a luxury sedan should be more conservatively-styled, or are you open to future-forward, avant-garde designs?
2024 Mercedes-Benz EQS facelift
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None of their EQ models were successful.
its obvious its a cls
What about we compare it to Tesla Model S,
Is it 10 years late?
https://paultan.org/2014/10/10/tesla-model-s-p85d-supercar-baiting-electric-sedan/
wrong, it is not 10 years ahead. it failed because the build quality is poor,. sit in any recent Mercs and feel for yourself how cheap the interior feels. the battery fires also gave it a bad reputation . performance is below that of Chinese rivals that are of equivalent or better luxury.
NO. You guys were late to the game, your design doesn’t inspire anything but lame. Nothing special compare to specs of your Chinese rivals at this price point.
Mercedes-Benz made a bigger, fatter, longer and more expensive parallel of their own A-Class hatchback. Result? Mercedes-Benz found out their customers are still hatchback-resistant and both A-Class and EQS getting axed by Mercedes-Benz themselves.
The AMG GT 4-door is outside Mercedes-Benz’s hatchback chopping block because it was handled by their AMG division exclusively.
Aiya just follow BMW la. I see more and more BMW on the road especially the new G60 5 series so macho like a GT man. At 450k ppl so rich man. The 3 series G20 also everywhere. Not an E class or C class. Dont bring in the China first because the classic class rank is still the German. Even papa from Kampong wish their son balik with a BMW or Merc and currently, not a BYD. China car all look the same my GF cant even differenciate them. When asked, all her friends just said aiya find a bf in a BMW then can lar..they ll auto take off everything for those guy. China car class perception maybe 20 yrs frm now maybe and they need to differenciate not all soap bar look car. U understand?
bruh, ur eq design is shizz, yes good aerodynamics, but ppl buy with emotion, feeling empty by looking at the design