The Honda Accord Crosstour didn’t get off to the best of starts. Born as a model year 2010 car, the media didn’t quite like it, and it looks like not many customers do as well. In July, Honda sold just 1,477 units of the odd looking crossover, 35% less than the same month last year. 2011 year to date figures read 11,518 units versus 15,655 for the same period in 2010.

Against that backdrop, Honda has decided to drop the Accord name for the model, which from model year 2012 onwards will be called just Crosstour. No reasons were given, though. Perhaps the association wasn’t bringing any good to the Accord nameplate, which remains popular, and the same association has failed to give any boost to the Crosstour.

Assembled in Ohio, the Crosstour is based on the Accord platform and mechanicals, although it has distinct sheetmetal and a rear hatch. It’s powered by a 3.5-litre i-VTEC V6 engine with Variable Cylinder Management (VCM), producing 271 hp and 344 Nm. The EX-L model comes with Honda’s Real Time 4WD. Auto headlights, Bluetooth HandsFreeLink and an USB audio interface are new for 2012.

Of the big Japanese carmakers, Honda looks to be the most affected by the earthquake/tsunami disaster, and it will be betting heavily on the success of mainstays such as the new Civic.