UPDATE: Proton Persona SE now on sale for RM59,800!
When a new national car is about to be launched, many will start to speculate on the name, and this is also the case with the new Proton sedan.
Word passing through the grapevines is that the new Proton sedan will be called the Proton Persona, and there was even a little photo being circulated of the sedan with the word Persona on it’s number plate.
Today we get a little confirmation – though not 100% sure as it is not from Proton’s mouth. The Edge carries an article on the new Proton Sedan and it calls the new car the Proton Persona. This name is not new, as it has been used by Proton in the past as the export market Proton Wira’s name in the UK.
The article also mentions Proton targets to sell about 4,000 units of the Proton persona a month, though industry analysts from RHB Research Institute thinks a figure of 2,000 to 2,500 Proton Personas a month is more achievable and sustainable.
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
Looking to sell your car? Sell it with Carro.
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AI-generated Summary ✨
Comments suggest the Proton Persona is a new sedan that replaces the Wira, with positive impressions on the name. Many believe it will boost Proton's image and sales, especially if quality improves. Some debate about its design, naming, and relation to earlier models, but overall it's seen as a strategic move. There are discussions about pricing, technical details, and the vehicle's market potential, with an optimistic tone about Proton's future despite past challenges.