Proton has extended its support to the country’s most prominent cycling event, Le Tour de Langkawi. The national carmaker has been sponsor for 17 years now, since the race was first held in 1996. At a recent simple ceremony, Proton presented a mock key and the symbolic Blue Jersey to LTDL 2012 organisers. The Blue Jersey will be worn by the tour’s overall Sprint Champion.

This year’s sponsorship of the tour will include the supply of a fleet of vehicles, including technical support, maintenance, manpower and merchandise giveaways during the cavalcade. The Proton cavalcade is a procession of vehicles that will proceed ahead of the main racing peloton in promoting the tour. The Inspira, Saga, Exora, Persona, Perdana and Satria Neo will all be used.

“Le Tour de Langkawi provides Proton with a fantastic opportunity to showcase our range of vehicles not only to the local audience, but also the international riders, teams, officials and television viewers who will be following the race,” Proton’s Director of Group Marketing, Branding and Motorsports, John D. Chacko said.

LTDL 2012 has attracted a total of 120 cyclists representing 22 local and international professional teams. They will compete in a grueling 1414.8 km race stretched over 10 days. This year’s race will see the teams being flagged at the Proton Centre of Excellence in Shah Alam for Stage 6, which is a 108 km charge to the peak of Genting Highlands. As you can imagine, this will be the toughest stage of the tour, which starts on 24 February in Putrajaya.

Here are some pics of the Inspira with R3 kit and LTDL official car livery. Nice rims!