Honda has unveiled HondaLink, a new cloud-based in-car infotainment system that will make its debut in the new Honda Accord set to be launched in the US later this year. HondaLink will be Honda’s answer to competing systems like Ford Sync, BMW ConnectedDrive, etc.

HondaLink is based on an OEM application of Harman’s Aha service. You use a HondaLink smartphone app to preset content on your smartphone, and then once you’re in your car, your smartphone will feed these settings to the HondaLink system. You can then enjoy personalized content accessible via voice recognition, steering-wheel mounted controls and in-dash audio system controls. HondaLink accesses the internet via tethering on your smartphone.

Some internet services that you can access in your car include Facebook and Twitter audio newsfeeds, podcasts from NPR, location-based personalized restaurant listings from Yelp!, and access internet music services such as Slacker. HondaLink will also incorporate Pandora internet radio and voice-to-text SMS text services with pre-programmed responses.