“The dog did it,” so it goes when something goes amiss at home (well, that’s how it usually goes in mine). Attempting to digest a key fob hasn’t been one of those moments yet, but you can imagine the general distress that something like that might cause, especially on a Monday morning as you’re ready to set off to work.

Volkswagen of America, adding on to its bag of clever ads, has come up with such a scenario, that the dog did actually do it. Thankfully, with something like the Jetta, the advantages of having a completely keyless system – entry, push-button ignition – means that when shit happens, a canine caper as massive as this isn’t an issue, though yes, retrieval of the key might need more than waiting to let nature take its course.

And cleaning the fob when it’s back in your hands, that’s another thing entirely!