SEMA’s always one for the tuning specials, and in many instances the show has provided motor manufacturers with inspiration for their future models and ideas of the potential of their existing vehicles. This year’s show will see a Hyundai Genesis Coupe tuned by famed motorsport engineering company Cosworth on the Hyundai stand, called the Cosworth Genesis Racing Series.

The Brit boffins have fettled with the rear-wheel drive coupe’s 3.8 litre V6 to result in 389 hp at 6,400 rpm and 440 Nm of torque at 5,100 rpm, “all with daily driving civility.” Brakes and suspension have also been uprated, although the company hasn’t gone into specifics. New wheels, too.

Outside enhancements include a retina-bending satin-gloss blue finish, aero front splitter, gunmetal-finish lightweight racing wheels, integrated rear spoiler, and blackout rear diffuser; while the interior gets a race-like environment with special steering wheel, gear knob and two-tone race seats.

We actually like its understated, purposeful appearance – a Subaru BRZ and Toyota 86 challenger? Knowing the kind of over-the-top stuff that usually turns up at SEMA, this could serve as a welcome break at the Las Vegas Convention Center at the end of this month.