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There were never any doubts that the latest Honda CR-V would be a commercial success here in Malaysia; the only hanging question was how big of a hit it would prove to be. A colossal one, as it turns out.

Honda Malaysia has just announced that there have been close to 3,000 bookings for the fourth-generation CR-V within a month of its local launch. That’s the highest ever figure for a new Honda model and considering how popular the brand is among Malaysians in recent years, that’s no mean feat.

The 3,000 orders also surpassed the all-time highest monthly booking figure for the three previous generations of the SUV. To put it into perspective, Honda Malaysia has now achieved 43% of the 7,000 unit yearly sales target set for the new CR-V, all within its first month on the market.

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As such, there’s a lengthy waiting list for all but the earliest adopters, and Honda Malaysia is already in the process of reviewing its production plan to reduce the waiting period for customers.

It has also been announced that the 2.4 litre variant of the Honda CR-V is now open for booking ahead of its market introduction in June this year. The higher performance model is expected to be priced around the RM190,000 range, and will account for 10% of all new CR-Vs sold.

To find out what the fuss is all about, you can read our extensive report of the Honda CR-V launch here. Also, third-gen CR-V-owner Anthony has sampled both the new 2.0 and 2.4 litre variants at a press drive in Thailand. Click here for his comprehensive test drive report on the new model.

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