Finding it a challenge to penetrate foreign markets because your cars have drab design? Turn drab to fab by hiring an experience professional to do it. That’s a proven concept that Kia executed with Peter Schreyer, and now so many other car makers are following lead.
Here’s one example. Chery is a company that just a few years ago produced the Chery QQ by pretty much ripping off the Chevrolet Matiz. And then their designs started getting better but still pretty much a hit and miss – the affordable and decent looking Chery Eastar MPV is doing well in Malaysia, but the same can’t be said about the Chery A5 or the Chery Tiggo. Then Chery decided to do a Kia and hire Hakan Saracoglu, formerly of Porsche.
Yes, another former Volkswagen group designer. Saracoglu will lead Chery’s 30-strong Shanghai-based design team, and the effects are already showing in this Shanghai 2013 concept car – the Chery Alpha 7 Concept. It’s a mature and proportionate looking design, and there are a mix of cues from Audi, Seat and other Volkswagen Group design language in it.
The production version of the Chery Alpha 7 Concept will be the first car built a new platform called iAUTO. It’s a C-segment car measuring 4,650 mm long, 1,820 mm wide and 1,480 mm tall, with a 2,700 mm wheelbase. It’s going to be packed with all kinds of features, including ‘cloud-connected’ ones such as remote locking/unlocking and start via a smartphone app. This concept actually looks pretty much production ready – only a few designs need to change, like those huge wheels.
What do you think of the Chery Alpha 7 Concept? If it goes on sale in Malaysia with a price lower than it’s Korean and Japanese C-segment rivals, would you consider one?
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The car is well designed and it is definitely can be a global car. Good move from Cherry.
good job. learn from qoros
Damn this car look so nice!!! I wonder what kind of engine it would be fitted.. Hurm..
After so many years of proton. What masterpiece they’ve produced?
I guess if there’s no cronies. Proton can go far more advance then china car maker.
Sad. Cronies takes all. Fxxk!
Malaysia, those with talent and knowledge export free to Singapore, Australia or UK. Then import work force from Vietnam, Bangladesh, Indonesia and Myanmar.
Masa utk berubah…
Everitiem i rid pupil seid masa utk berubah bat no oane berubah.
It’s a joke if you said this is a materpiece, lol
ok, so your proton is a masterpiece…hahaha.
Is it me or anyone else, the front resemble a Volvo S60 with Audi’s signature LED. The rear lamp looks like a BMW E90 mixed with Audi A4? Last but not least, the Infiniti logo.
Nowaday every cars look the same bro….Why dont you say rear light of lexus gs copy the hyundai sonata, all car with big grille copy lancer evo 10, all CARSSSS copy audi for the drl led? LOL…
Looks nice and contemporary without any of the awkwardness that characterised previous Chinese designs. But of course, looks aren’t everything. My Gen2 was a visually balanced product when released back in 2004. Unfortunately, it had the refinement and build quality of a tractor, and the pulling power of a car of the 80s. So a real judgement will have to wait till a least some of us punters get out hands on it.
Well said !
although it is a rojak car.. it’s MORE BETTER than proton car.. haha!
More choices for us now :)
imo the latest camry and accord have no match compare to this cherry in terms of design, not to mention proton, especially that fugly preve hatchback
Wow design looks great,sad though Proton didn’t come up with a design like this,could be a best seller.Interior looks well built as well,not like our Preve.Looks like the Chinese are getting ahead of Proton already,in terms of design at least.
Baru concept nak kecoh. I’m sure the production unit is different from this. It will be toned down here and there. Don’t put too much hope.
hek eleh lu mamat.
Of course la production unit will be different. Already stated above what.
Thankyou very much la wey captain obvious
Top gear saw it coming few years ago. The chinese cars are well on its way to world domination *cue red alert hell march*
Jezza also hits the spot about refinement defines a carmaker’s progress. doubt this car is refined, but the next gen or its following, wouldn’t be surprised if it’s on par with the japs
Design is quite nice but I rather they fit it to Mitsubishi pre 2009 engine rather than their own Chery engine.If Campro is average Chery own engine is way downwards
If malaysia side can offer good service agents Malaysia wide… I’ll defo consider this… I drive a QQ by the way… sucks when I have to practically buy parts in Singapore :\ & the Chery Service Centre know next to zero about this car… my regular mechanic did a heck of a better job than them
12-4-2013 , i very happy to buy the new car from your company cherry malaysia penang bayan baru branch . the car is really nice and i like it so much . because is totally like toyota wish . but the price is cheeper half in malaysia . quality also not bad then toyota wish . and the saleman service is very good for it . because all my car is send back to original service center . never give out side service before . because i believe all the service center can save my car like new .
register number : PLB 2266 the new cherry easter 2.0 red color . RM 80 000.00 malaysia .
3-5-2013 , i drive over 1000km . send to your service center service . and told the person antony . 1 the front lamp got problem with the led are broke . 2 the air corn have problem . the car engine got sound like f1 sport car .
another say the engine have sound is the front type support got problem . i must put the car there 3 week or 1 month . they will operation the car after take the part send to kl . still can claim . i ask that is new car i buy from your company . he show me got many car there . told me you see . all the car is waiting the part . that time i have regret but this car . got no chooice i call the antony help me to settle the air corn first . he told me next time service still do for me . maybe i came is too later . they want go back home . that i can understand .
29-5-2013 the car is totally like a 10 year lori sound . my friend ask is it i buy the new F1 car . i dont know i need to she or your company . morning 10.30am i call the service center ask . operater say will help me check . until afternoon 4.15pm he call back . say in the computer not have any record . call me to send the car go to service center tomorrow .
30-5-2013 morning 9.15AM i call malaysia penang bayan baru branch MR LIM again . yesterday i call the service center they say not record in computer . and the car is very bad now . need to send to hospital operation . call him find a person to take the car help me send to service center . he told me you must call your bank insurance take the car to service center .
1 , WHY THE RULE OF CHERRY NEED TO PUT THE CAR THERE . AFTER STILL CAN ORDER THE PART ?
2 , CAN I ASK IS IT I BUY THIS CHERRY EASTER 2.0 IS A NEW CAR ?
3 , IF I DRIVE THE CAR HAVE ANY HAPPEN . MY LIFE IS ONLY RM 80 000.00 ?
4 , IF YOUR SERVICE CENTER REALLY SO BUSY . PLEASE KINDLY HELP ME ASK I RETURN THE CAR HOW MUCH YOU CAN TAKE IT . BECAUSE I MUST SAVE MY LIFE FIRST . SINCE THE SERVICE AND THE NEW CAR HAVE SO MUCH OF THE PROBLEM . AND PLEASE USE YOUR COMPANY GIVE ME A LETTER . WHY I NEED TO RETURN THE CAR .
MR LIM JUST NOW HAVE PROMISE WILL SEND THE SALEMAN CAME TO TAKE MY CAR . BUT NOW IS 10.45AM NOW . MY OFFICE GO TO YOUR BRANCH IS NOT OVER 3KM .
THE PHONE OF MR LIM : 012-4296802
ANTONY : 012-4726645
PLEASE KINDLY LET ME KNOW . CAN I STILL DRIVE THE CAR ? I GOT 5 WORKER NEED TO SEND OFFICE WORKING EVERY DAY . WE ARE SAVE IN THE CHERRY EASTER 2.0 ? IF GOT ANY HAPPEN , HOW TO WE DO ? OR WE TAKE THE BICYCLE TO WORKING MORE SAVE ?
err. Okay
I would rather buy second hand honda than this piece of shit
At least the exterior and interior looks fantastic!
Korean car exterior looks nice but interior worst than Proton !
The Boss is screaming “Glory days” on the stereo and this is exactly what it is going to be for Chery of China. Glory days.