Can you believe Hello Kitty is 40 years old? Neither can we, but to celebrate her birthday, Sanrio, the company who developed the famous cat character, has teamed up with Mitsubishi to create the Mitsubishi Mirage Hello Kitty Edition.

Limited to 400 units, the car is set to go on sale in Japan on November 1. It features bright pink paintwork, Hello Kitty-ribbon hubcaps and similarly-themed exterior decals and interior upholstery. Prices start from 1.12 million yen.

It’s certainly more comfortable in the colour than this attention-seeking salaryman.