kia k4 beijing hr 4

Kia has unveiled its new K4 Concept at Auto China 2014 – the study previews a China-only sedan the Korean automaker will bring into the market sometime in the second half of the year. Assembly is set to take place at Dongfeng Yueda Kia’s plant in Yancheng in Jiansu province.

The company describes the car’s exterior form as ‘simple, distinctive and dignified’, and as for size, the 4.72 metre-long K4 – which reportedly sits on the same platform as the Hyundai Mistra – slots in between the 4.84 metre-long K5 Optima than the 4.56 metre-long K3 (the Cerato here).

Width is 1,815 mm, while wheelbase length is 2,700 mm, the latter identical to the K3, but slightly less than the Mistra’s 2,770 mm. Plenty of interior space in a ‘skilfully packaged’ cabin, so it is claimed.

kia k4 beijing hr 5

For Beijing, the concept is equipped with the 201 hp and 265 Nm 1.6 litre turbo GDI mill as seen on the pro_cee’d GT, paired with the company’s new seven-speed dual-clutch transmission. The show incidentally heralds the engine’s first appearance in the Chinese market.

The glam powertrain won’t be the only engine on call for the car – reports indicate that more sedate 1.8 and 2.0 litre normally-aspirated options will headline the K4 in series production form, with the 1.6 turbo becoming available later.

Standard equipment includes push-button ignition, a Supervision instrument cluster and Kia’s UVO infotainment system, while safety kit includes six airbags, ESP and a rear-view camera.

Live pix by Kwek Chai Li