Honda ramps it up in China – automaker to introduce 15 new or redesigned models over next three years

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Honda has announced that it managed to sell more than a million vehicles in China last year, surpassing its forecast target of 950,000 units. According to Reuters, the company said it will reveal detailed sales figures later this week.

The automaker posted double-digit sales growth in the first 11 months of 2015, with volume led by crossovers. Another automaker that also managed double-digit growth in the market was Toyota, the news agency said.

honda concept b beijing

In a bid to maintain the uptake, Honda said it will be introducing 15 new or redesigned models – including eight specifically catered for the Chinese market – in the next three years. One model – set to go on sale later this year – will be a new budget crossover, a segment that is reportedly outpacing the overall market. No specific mention was made of the model, but one wonders how similar it will be to the BR-V.

Despite the strong performance, the company’s overall sales volume in China for 2015 is expected to be behind that of Toyota and Nissan. Both automakers were said to have gone past the one million sales mark in the first 11 months of the year.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Sam Loo on Jan 05, 2016 at 6:00 pm

    Kimchis will start copying sushi designs again, like what they have done before.

    However they try, kimchis will never have RV

    Like or Dislike: Thumb up 24 Thumb down 16
 

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