The new 2017 Volvo V90 Cross Country will be revealed in mid-September, the Swedish brand has announced. That’s next week. The “most capable and comfortable premium all-roader on offer” will be based on the Volvo V90 estate and will complete the company’s 90 series line-up.

To refresh your memory, Volvo has released a video of the Cross Country, starring the first-gem V70 XC that surfaced in 1997, the second-gen wagon that had a name change to XC70 and the third and most recent generation XC70 that Americans and Zlatan liked. USA lapped up almost half of the total volume produced, while Ibrahimovic endorsed the car in an ad. You’ll also get a glimpse of the all-new V90 Cross Country at the end of the video, so go ahead and view it, then our spyshots.

“Cross Country has become the true expression of a Volvo car in many people’s eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Håkan Samuelsson, president and CEO of Volvo Car Group.

Developed in 1996, the first Cross Country estate combined functional flexibility and rugged capability. Today, 20 years later, the Cross Country segment is a familiar sight across the premium car market, providing a capable yet comfortable driving experience.

Designed to cope with the demanding requirements of an extreme Scandinavian climate, Cross Country models perform in all sorts of road conditions – from muddy tracks and knee-deep snow to long-distance motorway driving, Volvo says. The model is a popular choice with horse and boat owners thanks to its high ground clearance, pulling power and AWD, the company adds.

“We were very careful from the very beginning to ensure that the Cross Country concept was not just an exercise in rugged styling. We placed high demands on real-world capability, and as we developed the segment, we added the comfort and convenience elements that Volvo drivers have come to expect,” said Dr Peter Mertens, senior VP of R&D.

GALLERY: Previous Volvo Cross Country models


GALLERY: Volvo V90