VW Tiguan Frankfurt 7

Volkswagen Passenger Cars Malaysia (VPCM) says there are no plans to increase the current pricing of its Volkswagen model line-up in Malaysia despite the ongoing poor performance of the Ringgit against major foreign currencies.

The company will continue to hold with the present pricing for the immediate future, according to its MD Florian Steiner. “Even though the market is challenging right now, given the current economic volatility and the strength of the ringgit, Malaysia still remains one of our key markets,” he said at the press conference following the launch of the new B8 Passat yesterday evening. The event also saw the introduction of the Beetle Dune 1.4 TSI.

He added that the previous action of dealers handing out hefty discounts on cars is a thing of the past. “There will be incentives during festive seasons, but we won’t be seeing discounts of RM30,000 to RM40,000 again,” he stated. Previous promotional campaigns have actually seen higher figures that that being offered off the recommended retail price.

The brand, he added, will not be so focused on the volume of its sales, but instead shift its attention to presenting well-specified offerings in a bid to woo buyers. It was later revealed on the sidelines that the second-gen Tiguan SUV – which made its debut in Frankfurt last year – will go the CKD route here next year.

Under the previous management, the company sold around 6,400 vehicles last year, and Steiner says the figure is expected to be maintained at the same number this year.

Volkswagen passenger vehicles were previously distributed via Volkswagen Group Malaysia until September 1 this year, when Porsche Holding Salzburg (PHS) was appointed as the new official distributor, trading as VPCM. Founded in 1974, PHS is a holding company which is actually an entity separate from the famed Stuttgart automaker. The company began life as a VW importer in Austria, and its automotive business has diversified since, including financing and retail in its portfolio.

GALLERY: Volkswagen Tiguan GTE and R-Line at IAA Frankfurt 2015