A shift in management has occurred over at Volkswagen Passenger Cars Malaysia (VPCM). Just three months after the company became official distributor, it has appointed a new managing director for brand and human resources, Erik Winter, who assumes the position with immediate effect.

Winter replaces outgoing MD Alin Tapalaga, who is returning to Europe due to health reasons. He joins Florian Steiner, managing director for aftersales, information technology and finance, at the helm of VPCM. Together with Steiner, he is focused on increasing the company’s market share, strengthening its dealer network and improving its aftersales service

Winter brings with him 16 years of experience working at various global business units of parent company Porsche Holding Salzburg (PHS), Europe’s largest automotive distributor and a separate entity from the famed Stuttgart sports car maker. He was previously stationed in China, overseeing the retail operations of one of the brands represented by PHS there.

Since setting up shop here, VPCM has launched two new cars, the facelifted Jetta in September and the new Passat last month. It has also added a five-year, unlimited-mileage manufacturer warranty, and introduced an additional two-year warranty for DSG dual-clutch transmissions earlier in the week.