British sports car maker Lotus has announced the limited introduction of Pet Lids, a new lifestyle range of stylish helmets for cats. Launched in time for spring, the Pet Lids are now available for Lotus fans, and can be ordered until noon (UK time) today.

The automaker says the new lids are a perfect way to enhance the safety of cats for that trip to the vet or when accompanying owners on a spirited weekend drive.

Developed by the Lotus Design team following extensive testing and hair-raising time trials, the Pet Lids have been conceived to inspire a new breed of customer, allowing them to tailor the helmets to their – and their pet’s – personal taste.

Available in a choice of contemporary and historic colour schemes, they can be personalised – with your furry companion’s name and blood group – through the company’s increasingly popular Lotus Exclusive programme, and are a distinct alternative to an off-the-peg pet helmet.

According to head of safety Felix Shepard, the new addition to the company’s accessories range was inspired by Clark, the Hethel factory cat. “Clark kept wanting to jump in the cars when we were track testing. As we take safety seriously, it was only proper that our furry friends should be afforded the same pedigree of protection that our drivers have.”

Canine owners will no doubt be saddened to hear that there are no provisions for their four-legged friends, but this is where a dogged persistence in hounding for a range expansion might prove useful.

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