VIDEO: 2018 Honda Accord – reelin’ in the years

The 2018 US-market Honda Accord was unveiled in July this year, with the new 1.5 litre and 2.0 litre petrol powerplants marking the first time the popular Japanese D-segment sedan adopts turbocharging for improved emissions, economy and performance. Inside, the Accord gains a host of modern conveniences such as wireless smartphone charging, near-field communication (NFC) and 4G LTE Wi-Fi to name just a few.

None of which is referenced in Honda’s latest video featuring the latest Accord, however, as the 60-second clip merely alludes to how the Japanese sedan has defined each generation, such as the choice of accompanying music for each featured generation of the Honda Accord here. Cue Seventies disco with the SJ-generation Accord, a hint of Cameo with the CA Accord, and synth-driven pop with the fifth-generation car.

Keeping with the times with one of its most popular models, according to Honda; typically grown-up the D-segment sedan may be, it continues to be at or near the forefront of popular culture, as alluded to by Honda with its musical references. Honda calls it “the most impressive Honda, ever.” Big claim, this one. What do you think, dear readers?

GALLERY: 2018 Honda Accord

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • Sohai on Dec 20, 2017 at 6:05 pm

    Drb, when will come to mesia? Last country to arrive in Asean even after start selling at Laos & Cambodia…?

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    • Perlahan perlahan on Dec 20, 2017 at 9:59 pm

      DRB iz gomen glc. Slowly…

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      • Nope. DRB is private. How else can gov sell P1 to DRB?

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        • Private Rosli on Dec 21, 2017 at 10:44 am

          DRB is private. But but…. Gov bailouts DRB proton.

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          • Incorrect. Gov gave loan to P1, not to DRB. I gips loan to ur son doesnt mean i gips the loan to u. Capische?

            Thumb up 7 Thumb down 2
          • stasta on Dec 21, 2017 at 7:40 pm

            drb is (supposedly) private. proton is own by drb and also (supposedly) private. yet proton the son go and beg loan from government instead of from father drb. everytime proton got big event, minister will come out to announce. still want to claim that proton and DRB is private ?

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    • AutoFrenz (the original) on Dec 21, 2017 at 12:11 am

      From the video tou can tell that they are all terrified with the new Accord…scary design…be afraid…be very afraid

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    • Tanya jepunis lord, why tanya DRB? They only assemble what is given.

      Thumb up 5 Thumb down 0
  • Enlarged civic with Perdana2 rear lights.

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  • Fredo on Dec 20, 2017 at 6:25 pm

    (Like) Honda Accord.
    (Dislike) Toyota Camry

    Thumb up 48 Thumb down 6
  • Ben Yap on Dec 20, 2017 at 6:33 pm

    Honda Accord is moving to it’s 10 gen. the video only show 5 gens. that’s not right!

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    • Aduh budak sekolah rendah ni… commercial pun tak reti nak faham.

      Go ask your mother to explain what the ad message is trying to convey lah. It’s obviously not a product video but a brand video.

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      • Ben Yap on Dec 21, 2017 at 11:00 am

        product and brand also cannot differentiate. ini mesti fail marketing punya.

        it’s about honda accord (it’s a product), it’s not about Honda as a brand.

        Thumb up 0 Thumb down 4
  • Azahari on Dec 20, 2017 at 7:42 pm

    They skipped some Accord generation.

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  • Choha on Dec 20, 2017 at 9:53 pm

    IMO the coming new car is the ugliest of all

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  • Rosli Jumin on Dec 20, 2017 at 11:36 pm

    Did Proton make up the few hundred million royalty payment to Honda?

    Proton had to pay few hundred million for the rights to rebadge the Accord. But sadly, Accordana only sold to Government. No volume. Just few hundred units.

    How to recoup the cost? Nobody in public bought the Perdana.

    To Proton fanboys waiting for this car….well maybe in 2030 we can rebadge this car. Honda is clever, they only allow rebadge 2 generations later.

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  • john too on Dec 21, 2017 at 11:31 am

    the sedan fight is back in 2018..
    3 giants:
    Accord 2018
    Mazda 6 2018
    Camry 2018
    dark horses:
    Passat 2018
    Tean 2018?

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