Following a slight slump in sales last month, Proton has revealed that sales for the month of October took a turn for the better, up 12.6% (569 units) with 5,093 units sold. Proton’s TIV market share is currently estimated to be at 10.7%. Coincidentally, Proton sold 5,083 cars in October 2017, up 13% from its sales in the preceding month.

The national automaker cites its zero-SST pricing as the main driving factor, offering rebates of up to RM3,000 depending on the model of choice. Proton Edar CEO Abdul Rashid Musa said his team “will increase participation in road shows and carnivals to ensure we reach as many Malaysian car buyers as possible.”

Meanwhile, in anticipation of the upcoming Proton X70, Proton has intensified product training for all staff, including administering random tests to ensure there is sufficient product knowledge. Investments in new equipment for authorised service centres are also being made – there are spares as a measure against any foreseeable shortages as well.

“Proton is grateful for the booking support Malaysians have shown despite the Proton X70 being absent from our showroom floors. This is the most advanced model in our range, packed with features that are making their debut on a Proton car, so its success is critical to our brand revival efforts. Therefore, huge investments are being made to ensure our goals are met,” said Abdul Rashid.

“From the opening of 3S/4S outlets, training of staff, building of new production lines at the Tanjung Malim plant and even matchmaking local and international vendors, nothing is being left to chance. Unfortunately, such detailed preparations take a lot of time, so we ask our customers to be patient for just a while longer. The wait is nearly over,” he explained.

Proton’s first ever SUV is scheduled to be launched sometime this month, and it boasts a number of noteworthy features. To recap, there will be four variants on offer, each sharing the same 1.8 litre TGDi four-cylinder petrol engine that makes 181 hp and 285 Nm, which is enough for a 0-100 km/h sprint time of 10.5 seconds (2WD model). A six-speed automatic with manual shift mode is standard.

You can also read our detailed report on the X70’s new GKUI Android-based infotainment system, as well as its rather comprehensive suite of safety systems. Interested? Watch the video below for the latest round-up on the hot new SUV.

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