Proton market share up to 15% in September, highest so far in 2018 – SST-free pricing extended to October

Proton market share up to 15% in September, highest so far in 2018 – SST-free pricing extended to October

Proton has announced that it managed to deliver 4,524 cars in the month of September, following its record 9,501 units sold in August. The reintroduction of the sales and services tax (SST), which came after the end of a three-month, zero-rated goods and services tax (GST) period, was largely the cause for the decrease in sales.

Despite the drop, Proton revealed that its estimated market share (as a percentage of total industry volume) increased to 15%. The national carmaker added that year-on-year sales grew by 1%, while market share was up by 4% from 2017.

“We predicted a drop in TIV for September because the previous three months of zero-rated GST had created an exceptional sales period for the market. With the rush to buy new cars over and SST being implemented, buyers returned to their normal buying patterns but there was an over correction in the short term,” said Abdul Rashid Musa, CEO of Proton Edar.

“Proton decided to minimise the impact by absorbing SST and our decision appears to have paid dividends as our overall market share grew to the highest level thus far in 2018,” he added, relating to the company’s decision to provide SST-free pricing for all Proton cars for the month of October.

Proton market share up to 15% in September, highest so far in 2018 – SST-free pricing extended to October

“We are thankful to the government for the introduction of SST as it has resulted in lower prices for all Proton cars. The company has decided to extend the offer of SST-free pricing for another month as we would like to offer the benefit to as many customers as possible,” said Abdul Rashid.

Additionally, we also want to entice potential buyers by offering rebates worth up to RM3,000 for selected models. Ultimately, the aim is to maintain a consistent level of sales as we head toward adding the Proton X70 to our range at the end of 2018,” he continued.

On a side note, Proton also stated that it would hand over RM220,370 to Tabung Harapan Malaysia, and together with the RM61,730 given prior, will amount to total contribution of RM282,100. “Proton had earlier pledged to earmark RM10 for the Tabung Harapan for every car sold from the beginning of June to the end of 2018,” commented Abdul Rashid.

“The announcement from the government to close the fund at the end of September means we have to bring the initiative to a premature end. However, we are proud of having made a contribution to help Malaysia that reinforces our standing as a responsible Malaysian corporate entity,” he added.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Mario and Bros on Oct 02, 2018 at 10:15 am

    No Pls no……… What happen to Proton. Dont be sad john. I am crying of Proton

    Like or Dislike: Thumb up 13 Thumb down 6
    • Dont be jealous Honda Salesman on Oct 02, 2018 at 10:52 am

      Bro, dont ever worried. Soon Honda Malaysia Sales will be drop to 5th position and Proton Malaysia Sales will be back at top no.2 or no.1 while Toyota Malaysia Sales will be back at top no.3. As well as Nissan Malaysia Sales will beat Honda Malaysia Sales. So Honda Salesmen dont ever be too proud

      Like or Dislike: Thumb up 17 Thumb down 8
      • Pilihanraya Kalah Teruk on Oct 02, 2018 at 11:55 am

        In just 3 yrs time, all Proton cars will be collectible items.

        This is because Geely will see Proton sales getting worse and worse and they will say, Proton should stop all Protons and be authorised reseller of Geely cars

        there goes 30 years of Malaysians suffering and sacrificing high car prices just to keep Proton alive

        Like or Dislike: Thumb up 6 Thumb down 2
        • Proton Raja on Oct 02, 2018 at 6:50 pm

          Tak apa…Boyue will sell 10000 units every month . And Proton will be No 1 again. Cina boleh

          Like or Dislike: Thumb up 1 Thumb down 2
      • John Fake News Sdn Bhd on Oct 02, 2018 at 12:05 pm

        Honda and Toyota salesman don’t even bother in Proton articles because Proton is for lower income group

        78.3% of Proton’s total sales come from Saga and Persona. Totally out of Toyota and Honda league.

        So trust me, Proton’s only competitor in Malaysia is the Myvi.

        Japanese brands don’t care an inch to Proton’s poor sales

        Like or Dislike: Thumb up 10 Thumb down 3
    • Pilihanraya Kalah Teruk on Oct 02, 2018 at 11:52 am

      I cannot stop laughing. Last last month it went up because no GST. Now the true sales is showing

      4524 cars is too low. That also, half are ordered by the Government and Ministries as official cars for PDRM, Bomba, Kastam, Immigresyen etc etc.

      Poor Proton, sales this year, sampai 50,000 also lucky

      Like or Dislike: Thumb up 5 Thumb down 5
    • AutoFrenz (The Original) on Oct 02, 2018 at 12:22 pm

      All thanks to sst…

      Like or Dislike: Thumb up 1 Thumb down 2
  • Syafiq Jaffar on Oct 02, 2018 at 10:51 am

    There is any plan for 7-seaters X70?

    Like or Dislike: Thumb up 2 Thumb down 1
    • Better get the Exora, can fit 55ppl in contest.

      Like or Dislike: Thumb up 6 Thumb down 2
    • Geely VF11 will replace the current model Exora

      Like or Dislike: Thumb up 2 Thumb down 2
    • Not Toyota Fan on Oct 02, 2018 at 11:39 am

      Doubt it. Too much work involved to redesign the rear area & too expensive and time consuming to recertify (regulatory requirements).

      Like or Dislike: Thumb up 0 Thumb down 1
  • As I have mentioned 3 years ago, proton will take the 4th place this year and 2019 will be overtaken by Nissan and become the 5th place in terms of market share.

    Like or Dislike: Thumb up 4 Thumb down 3
    • Mario and Bros on Oct 02, 2018 at 11:18 am

      Are you real john or fake john

      Like or Dislike: Thumb up 4 Thumb down 2
    • Did u mentioned Toyota back to no. 1 in 2018?

      Like or Dislike: Thumb up 5 Thumb down 14
    • Not Toyota Fan on Oct 02, 2018 at 11:26 am

      Sure or not?

      2019 will see the launch of RHD SX11 (Bin Yue) & X70 CKD. SUV market alone will ensure Proton remains the same, if not jump up 1 ranking.

      Like or Dislike: Thumb up 2 Thumb down 3
    • John Fake News Sdn Bhd on Oct 02, 2018 at 12:02 pm

      Arent you the same guy who also told us that Malaysia has cheapest car prices in the world and cheapest petrol prices in the world?

      Also, Proton has ZERO debts and is a healthy company?

      Like or Dislike: Thumb up 1 Thumb down 3
  • Sohai (not ori) on Oct 02, 2018 at 12:15 pm

    Close shop la coz nobody even cares, proved they can only compete by selling at the lowest price.not socai promo like FULL TANK round Malaysia in 8 days blablabl)..x70 oso not volume seller liker Pondana,

    Like or Dislike: Thumb up 2 Thumb down 6
  • John Bash on Oct 02, 2018 at 12:42 pm

    Proton is still digging a grave and will be burried soon.

    Like or Dislike: Thumb up 1 Thumb down 4
  • I nearly mistaken the models lifting the veil for the office cleaners.

    Like or Dislike: Thumb up 1 Thumb down 3
  • I nearly mistaken the models lifting the veil for the office workers. Maybe they are. So unexciting.

    Like or Dislike: Thumb up 0 Thumb down 3
  • Proton fans on Oct 02, 2018 at 3:38 pm

    I bet. With Proton X70, proton can easily tapau Myvi’s sales. Mark my words. X70 will be the new iconic car for Malaysian. Proton will be great again.

    Like or Dislike: Thumb up 0 Thumb down 1
  • Phaser on Oct 02, 2018 at 3:47 pm

    Perodua will likely come in below 10k units for September and Honda will be less than 6k. Does that make them failures too? Oh yeah and TIV shrank by 50% so that means everyone must suck right?

    Like or Dislike: Thumb up 0 Thumb down 0
  • YB Albert on Oct 02, 2018 at 3:57 pm

    The only saleable car is the X70..cos it is new ..n appeals to SUV fanboys.The rest of the proton range is in Jurassic park…. some already become fossils .The X,70 is not a game changer cos not many can afford.It just sells by a few thousand units to bring some fresh air to the crematorium.Until Geely bring in the sedan cars right hand version,proton can sell only 4 to 5 thousand units monthly apart from X70.

    Like or Dislike: Thumb up 5 Thumb down 0
    • Predict Monthly Sales In 2021:-
      X70 2000 units
      B-Segment SUV 4000 units
      New Persona 6000 units
      C-Segment MPV 1000 units
      New Exora 2000 units
      New Iriz 5000 units
      New Saga 10000 units

      Like or Dislike: Thumb up 2 Thumb down 0
  • All waiting X70? But the SUV cannot deliver on time.

    Like or Dislike: Thumb up 1 Thumb down 0
  • LiChunRong now only noticed that Malaysian buying a car is based on hearsay. Sure he regret to launch a product in Malaysia.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Predict:-
    Perodua 35%
    Honda 15%
    Toyota 10%
    Nissan 5%
    Others 20%

    Like or Dislike: Thumb up 0 Thumb down 1
 

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