Proton has begun previewing its first-ever SUV – the X70 – to the public, with the first in a series of events taking place in Petaling Jaya from September 19-23. At the preview, customers, C-level executives as well as potential corporate buyers were invited to get up close and personal with the model.
“Since bookings were opened on September 8, the response from our customers have been overwhelming. The Proton X70 scales new heights for the company with its modern and sophisticated design so we are organising previews to allow customers to get a closer look to understand the level of engineering and feel the premium materials we have used in this SUV,” said Abdul Rashid Musa, CEO of Proton Edar.
“It goes without saying Proton is very excited about our new model and we hope, after the preview, customers will feel the same way too,” he added.
The X70 is based on the facelifted Geely Boyue, and will feature a 1.8 litre TGDi turbocharged four-cylinder petrol engine (181 hp/285 Nm) that is mated to a six-speed automatic transmission with front- and all-wheel drive available. Buyers will get to choose from four variants, and bookings can be made as of September 8 with a deposit of RM1,000.
While considerable effort was made to convert the Boyue from left-hand drive to right-hand drive, Proton designers also had a hand at adding unique touches to “Malaysianise” the SUV. These include revamping the infotainment system’s voice recognition function and incorporating styling cues influenced by Malaysian cultures.
“I think the car is simply amazing and impressive, from the whole design development as a Malaysian car and also a car that will represent Malaysia to the world, I think it’s really great. Great looking inside out and the features are impressive too,” said Darren Ho, general manager of Hong Leong Bank.
“Outstanding! To be honest, I have never been a big fan of Proton but after this preview, the X70 is really an eye opener; the design, the safety and other features are really impressive,” commented Shaun Lin Jern Ming, an engineer, who estimated the SUV to be priced between RM140,000 to RM170,000, though he hopes that it would be lower.
More preview events will take place in other cities until November 4, including in Penang, Johor Bahru, Kuching, Kuantan, Ipoh and Kota Kinabalu. “We plan to reach nearly 6,000 potential buyers through the preview sessions and while that’s a small portion of the potential buyers we are targeting, it gives those who are considering the X70 a chance to view the SUV so that they can make a decision,” said Rashid.
“Spaces are limited so anybody who wants to attend should visit the Proton outlet closest to them and speak to the sales team there,” he added. Should you be unable to make it to any of the events, we’ve already had our preview session, and you can find out as much as you need to know about the Proton X70 here.
GALLERY: Proton X70
GALLERY: Proton X70 colours
Looking to sell your car? Sell it with Carro.
At the beginning, estimated price <RM100k, it is a wow.
Later on, estimated price RM90k to RM140k, emm.. still OK if quality is there.
Now, estimated price RM140k to RM170k, haha.. if the price fall within this range, I will say bye bye to potong again and again.
abang2 oredi angkat jepunis CRV dgn BRV, Serena haha..
140k-170k??? Aiyo…bye bye la x70. I can get any of crv, cx5, fortuner, hrv, chr, santa fe, tucson, tiguan n so on at that price, some may need top up abit can go for better high end.
My first Proton voice command.. ” Proton why my power windows so slow to go up like ages and motor like whining ? ” …
Sorry to say this… Tan Sri Kishu is a bankrupt from defunct GlobeSilkstore… They got the wrong spokesman. Even that Proton didn’t do their homework… Sigh … Proton please wake up..please
ha ha ha ha ha RM140k. Proton syiok sendiri still thinking their cars are like Rolls Royce.
The China CEO suddenly realized cannot sell below 100k … Because they need to sell 10000 Boyue units a month – just to pay the fat salaries of Proton staff and air conditioning at Shah Alam COE alone
Obviously this shown mesia enginer really katak engineer malaysia di bawah tempurung kampung. This car sell rm68000 in china and ready profitable. Can mesia do it? “commented Shaun Lin Jern Ming, an engineer, who estimated the SUV to be priced between RM140,000 to RM170,000”
Nobody will spend RM100K for a Proton, or else surely a huge sales failure like Accordana.
The Accordana was a low tech car which can only count it’s size and design as it’s key points. This X70 however, is a different kettle of fish. So much tech that it easily makes other brands look over priced. Pls don’t bash if you don’t know what it really is…
Not really that nobody will spend RM100k for a Proton. With the backing of Geely and Volvo, things are about to change. Sadly, old school thinking still persists and some people will still think that way.
that’s an individual ESTIMATE bro, nothing concrete yet.
estimated price RM90k to RM130k is correct.
Rm130k can buy u cx5 already…
That guy estimated the price based on the perceived quality laa, not the actual price. itu pun x boleh hadam kaa.
This Every1canTalk dun understand the meaning, and he dunno also the car technology and segment.
Geely strategy for proton suv will kill honda, mazda and volvo sales.
Comparing it to Volvo?? What gives?
Volvo dun hv same segment with Honda and Mazda
The price estimation in this column coming from one of the participant guess la…read carefully before jumping to comment..
Malaysian like condemn and insult
I guess if the price range is RM140k to RM170k, they should sell it under Lotus so it’s a bargain… for RM140k++ you can get a Lotus.
See how the brand works?
Proton unfortunately… 30-100k ish.
Perodua… anything around 70k ish is Toyota.. anything 250k ish is Lexus… except that two boxes called WheelofFire and AhFat
Proton 100k ish
Perodua 70k ish
No wonder Nautica nobody buy
Even Perdana2 is more numerous on the road than the mythical unicorn Nautica ever was.
Correct. Initially very2 interested when they say the estimated price is in between RM90k-RM140k.
But upwards of RM150k? Better find other proven models in that price range…
P1 needed more proven & patriotik M’sian…
Crazy…Proton Suv X7 price..better sell the unit with value for price and don’t overpriced. This time pls proton don’t greedy to much and make this unit with affordable by everyone as promised by previous government. Good luck.
Someone here havent seen the full video and just take what one person said out of context. Way ta go, modern internet user.
Don’t worry if X70 tidak laku, can resell it at Bangladesh CKD units…sure big sales 1 million units.
Bangladesh is LHD. Try a better joke.
Engineer bangang, commenter2 sini lagi bangang.
I proud n typical mesian want a roll royce quality with kancil 660 price.
We hope Geely will bring in more right hand drive versions of 1.3 n 1.5 litre cars since the Iriz n Preve r not selling well.
Please come out of your Toyota cave and see the real world.
Exciting. Jom convoy gais
Bulan2 installment jgn lupa byr. Konvoi tp xnak bayar installment kereta bulan2 tu masalah
Preve not selling well, this C segment need new model to replace. Iriz sales still ok, need fix the latest competent engine will do.
Wanna find out X70 service schedule, costs & fuel consumption ?
So far no much review online abt this boyue, no long term reviee. So who wanna go 1st buy n review?
They may outsale top europe n american brand in china just becos geely cheap n parts easy to get n cheap in their own homeland. Yes 2017 sales are good at 1.2 million, but its like only 0.8% out of 1.4bil population.
No long term review so no dare to buy 1st lols.
FYI most car sold in China is made with China part n made in China. If u want review go China or some other market where Geely sold Boyue.. X70 not even launch in bolehland of cuz no review duh..
Let those ignorant sohais buy it first as lab rats and see their sufferings later (if any).
Correcto. Just like Myvi & Bezza customers are lab rats since they never tested these cars.
No need to test, it’s proven quality fuel efficient Daihatsu engine without turbo bocor, crappy jerky cvt gearbox and left side signal stalk.
Is that the reason why real world Fuel Consumption is so much higher than advertised, the lethargic gearbox makes overtakes dangerous, and signal stalk on right side makes their drivers reluctant to use it?
Brother at 2:22, hey 140-170k, u crazy ah. That one can buy many many great SUVs out there even a Volkswagen Tiguan, a damn good sedan…etc
He doesn’t understand the value of money. Sure rich man son who doesn’t have to slog a single day in his life.
LOL…he said fair price is RM140-170K…ha ha ha ha!!
–> “A fool and his money soon parted” <–
Just like a Perodua user and life are soon parted
If u slap Toyota or Honda badge..what price u expect for this model?
“Outstanding! To be honest, I have never been a big fan of Proton but after this preview, the X70 is really an eye opener; the design, the safety and other features are really impressive,”
Well news for you… this is as much a Proton as Inspira is.. :P
Indeed it is … Proton wan sell 140k … fly kite la
Top spec why not if the quality is good.. if u can’t buy top spec buy a cheaper variant. There a reason why there are 4 variant for the same model.
P1, Geely, Mesidis, VolvoCar, VolvoTrucks, Lotus > all
gone case for proton if price at 140-170k which very unlikely. I think a fair price for proton to gain back confident and brand image should be between 90-120k
Brother at 2:22 saw the actual car and evaluate that car build can par with 140k – 170k category. If Proton X70 priced between 90k – 120k meant cheaper than other competitor 50k lo…
Nope, those can afford over Rm100k car better off sticking with Honda CRV or Mazda CX5, not a Proton.
Over 100k can get better NVH, why not? CR-V, CX-5 still need top up few 20k over only can get entry level suv and NVH not as good as X70
If CR-V 1.5TC Permium with Proton logo price at RM128k not worth than CX-5 2.0 GL 128k?
Some of you guys here really need to improve on your comprehension skills.
Thats the problem when education focus on 1 ethnic language that only 1 ethnic understands.
Having attended the event, my take of it is
1. Proton very proud of the LHD to RHD conversion, rightly so. The engineering, the regulatory requirements, the quick turn around deserve a mention. BUT to claim the entire SUV as a product of Proton is delusional.
2. Proton was fishing for pricing at that event, kept hinting non stop of increasing price during presentation. During the waiting period, Proton managers going around greeting guests already hint non stop that it’s going to be more than the leak pricing.
3. The exterior & interior assembly, interior finishing, the soft touch materials are a quantum leap beyond anything currently Proton can achieve. This SUV doesn’t feel like a China car at all & that is a huge compliment to Geely-Proton.
4. Proton is trying to win back the crucial middle class segment, but fail to understand that although this segment has the means to buy the X70, they look for Value For Money. This means, Price is a key factor!! This segment can easily take their money to T/H/N if X70 is not perceived as Value For Money.
5. Proton must realise that this is their Final Chance!!! It’s either fail spectacularly or win back the Malaysian consumers for future glory. Get it wrong & you jeopardise future products in the pipeline (Eg SX11). There is soooooo much bad impression, bad experience, bad perception of past Proton. A single event won’t change minds overnight, it’s going to be a long road but start from proving you can give deliver good products at Value for Money pricing.
6. Brand perception of Proton is not the same level as T/H/N. Don’t try to sell yourself as the same level. Proof yourself, honour your word, be magnanimous and Proton will win the hearts of Malaysian again. Jangan Sombong, Jangan Jaguh Kampung, Jangan Pantang Di Cabar.
7. Mati2 most of them believe it is original SUV wholly-developed by Proton. Absolutely ignorant or plain lazy to google what is Geely Boyue. Nice try by Proton though!
8. Fair price is RM140K-170K?? Serious?? LoL ha ha ha ha ha ha
Raja Celup, Only you say that, twisting here and there
At whatever price, proton will have to face up to it’s past history. Initial sales might be promising, but how long will it last.
That will depend on it’s subsequent promo and after sales service improvement. only then we can gauge if this proton model will make it thru
My take is that, it’s a mature product. Having in mass production in china in large scale. if there is indeed any design defects, should have been identified and attended to.
This proton model, can be like Wira. a mature product when launched in Malaysia.
Its good news if the engineer think the X70 quality are within 140k-170k value. Its better news if the X70 price revealed much lesser than that, probably around 90k-120k. It would definitely change the game if the suv price start at half of the engineer’s lowest estimation; say around 70k-90k price would instantly become my dream car.
RM88k for high spec sudah, don’t expensive sangat.
this is a joke in my opinion. tis is not a Proton car this is a Chinese made Geely SUV assembled and re badged by proton so what is it to be proud of???? 30 years ago when proton started there were no chinese cars and now they run proton. not that i am against it but the way proton PR machine runs the events is like they own the whole thing. DRB-hicom at its worst.
Assembled and rebadged by PROTON? Read first la you dumb ass. 30 years ago too Volvo was already 70 years old but 30 years later they’re making the biggest profit in their history, being owned by Geely.
Wonder reason they still keep rhe price secret. Thought they will reveal it during the tour but looks like they will hide it till Nov 4 end of tour. This is bad for proton as ppl.worry the price too high base on individual prediction and might jump ship.
Car looks good. But parts reliability and availability and cost still unknown.
Malaysia dun bother reliability, just like new Myvi never test the reliability already hit 200k sales.
no need guess, potong dare not to price it at 100K
Wanna bet? The CBU top range Premium be definitely above 100k
140k-170k CANNOT SELL! Period.
This is a Proton… people won’t buy it if it’s above 100k.
Price it around 80 – 90 plus, sure selling like hot cake
Since the name is X70 so the maximum price is only RM70K.
If you sell it at RM140K-170K, better change name to X140 or X170.
Is that so? They why MR2 not sold at RM2? More nonsense from the nonsensemeister.
is MR2 Proton.?
Then should BMW X5 sells at Rm5? What logic is that?
Don’t be such a bigot lah.
Brand tu nama je, yg penting bayar berapa dapat berapa. Lagipun 100k pun tak dapat jenama yg boleh dibanggakan.
In Malaysia, even if u sell like rm10k more than the “right” price, the car will end up like toyora CHR that nobody want to buy.
Those that bought CHR thinks they’re in exclusive club, so few CHR on the road.
The rest of us just think they’re got more money than sense (& it’s not a compliment in case you’re thinking ada wang ada gaya)
CHR is good in picture but ugly in reality
Squat like katak
Proton X70 will be a history not more than a year
Sure paksa forcing JPJ to buy it as old stock clearance.
Fast forward to the future and X70 is now best selling SUV in Negaraku. Burn!!
Below 90k should be ok
Enough with the teasers. Just declare the price. They are going around trying to gauge the demand not realising that it is superficial and very much dependant on the anticipated local car low price.
Don’t you feel stupid buying a car without knowing the price? Even worst wasting Rm100K for a China car??
Stop wasting time and money letting people gues the price omg…sae many Pro Perdana with broken DRL otw, cant stop laughing
There are plenty more Myvis and Axias with spoiled 3rd brake lights and even spoiled rear lights are becoming more common. Really unsafe them Perodua cars.
Don’t underestimate Geely. But I am worry about the greedy Proton. When Geely came to Saudi Arabia, they really throw price. A sedan same level with corolla thrown at 40k (toyota 60k). I believe if Proton can let Geely decide, they will throw price like never before.
Anyway, I heard the estimate is 90k-120k.
I want to laugh when so many comment here about price without looking at the real thing…
If not affordable don’t buy it laa, why need to feel sour and condemn the price. Go buy your CRV/HRV whatever, in case you really afford it.
Want luxury but can’t work hard for your life to live up to it and then complaint car expensive.
When you pay 130k for a car, you really care about the resale value which is lacking here.
Even people paying 310k still care for resale value, to certain extent, just look at Audi and Volvo.
If you have been a regular reader here, you roughly know how many vehicles I have, and what kind of vehicles I have, so no sour factors here.
140-170k – wooooooi… Budak kecik, u tahu car price ke simply bash aje??? Tunggulah another upset kalo harga cam tu!!! Bodoh punya estimation, sorry!!!
Preview lagi tak habis habis preview!!! Terus launch dan sell lah, lembap betul!!!
Perkemaskan after sale service.Contoh, Kalau ada major part yg rosak, silalah ganti dgn kereta baru segara.Jangan seksa pembeli2.Terutama mereka yg pertama kali beli kereta.Cekap , pantas& efisien itu yg diharapkan oleh pelanggan.
This engineer graduated from where?
Geeliar Barbie 140k – 170k.
Even at 130k, vast majority will choose CX-5 or CR-V.
It’s just testing market response.
If response not good: 1) reduce price with excuse of CKD, or 2) give discount 15k, or 3) basic spec tin kosong, 4) sell it to government of USa.
As a ‘new’ player, don’t be overconfident.
Do it right from the very beginning.
They said 140k to 170k, then launch actual price will be 99k to 140k… then ppl will shock and buy lo.
Depo rm1k refundable or not?
Hope proton-geely make use of the data / info in this “unofficial” online survey to price the X70 properly. My take on the CKD price (if really boyue selling for RM 68K in China).
Low spec: RM 85K
Mid spec: RM 92K
Hi specs (with voice command): RM 105K
I’m dying to watch “cocky” Honda HRV sales falling off the cliff!
n don’t worry about that perodua small SUV concept, I have insider info that the global launch will be in 2021 only.
Dr Li Chun Rong is an old hand in the auto business & I think his team are planning the right strategy for this X70. But they need to reign in Proton Edar from being too ambitious and expecting quick profits from a single unproven product. Play the long game. Establish a reputation for this X70 here & when export starts, the product and brand reputation will preced it. In this online age, word of mouth advertising will spread virally quickly around the globe.
Also, Remimbi has been devalued these past few months, that means the import cost is now slightly lower than the forecast back in early 2018. This small margin alone allows Proton room to adjust the price.
As the royalties for rights to manufacture & distribute are not paid by Proton, the actual cost is only the manufacturing + freight cost (excluding duty & tax) (This royalties info is from a public document found at Geely Automobile Holdings Ltd).
I find proton still has that syok sendiri mentality. I went to their closed door opening a few days ago. They tried to sell it as an exclusive high end product but I think most of the crowd didn’t buy it. A company that for years have consistently let its customers down in quality and service wants to suddenly brand itself to be same class as crv, cx5 etc. The CEO went in and on about proton being equally responsible for design buy even their VP of design(I tthink) came and talked to us and admitted all they really designed was the front grill.
This car will do well among the locals in a huge bukit jalil event for the malay market. Ppl who have graduated to reading news, comparing brands and using common sense will go for established brands like Honda, Mazda etc. You can’t buy that, you have to earn it. Proton never learns!
Which showroom in PJ can I view this X70 ?
All brothers, jangan naik marah. Itu harga untuk Kerajaan bukan rakyat. Rakyat Akan diutamakan- Malaysia Government Akan import Boyue Dari China and RE-badge Proton X70R ( for Rakyat only) dengan harga ditetapkan mengikut “International “ standard import duty of 2.5% which standard is set by YAB Tun Donald Trump. (This will happen only in our dream.)
Tun Mahathir’s dream even better and I fully support his 3rd National Car dream. Unfortunately and sorry to say Tun M is just a good dreamer but not s Good implementer.
To start this new dream will take at least 10 to 20 years to see the results. Which results he is very unlikely to see. Therefore, why not make our Rakyat dream come true – offer rakyat an affordable car which pricing according to “international” standard. The standard clearly stated that the car price is 6 to 12 months our income. As per our 2017 GDP per capita of RM40,000 the new Proton X70R should price at RM42,400 excluding insurance. This is the ideal price that won’t burden Rakyat. Or in other words majority Malaysian only qualified to own Proton Saga and Perodua Axia is based on current pricing.
I sincerely hope that Our Harapan Government can read the meaning behind the GDP and help to unload our burden to own a car. Please reduce the tax/duty on vehicles!
1.I think its important to interview persons who are able to speak English fluently.
2. The people who are interviewed should get out more often as they seem impressed by the car.
3. Proton had very very (100x) little to do with the vehicle. Its a Chinese built vehicle, rebadged as a Proton. Hence, its not a product of Proton.
Honestly i think the “infinite weave” grill is uber ugly! so dated and tacky. Why can’t anybody in proton design a nice grill with a more updated design? And that bow shaped idea with a notch at the bottom? who the hell can relate to that? I think the grill should have a fresher look with some chrome bits for elegance rather than some gray painted “weave” that doesnt project any spectacular effect. Seriously azlano, what were you thinking? at least the bumper looks desirable. And please you need better clothes in your wardrobe, you look like some grandpa in that outfit. Everybody else looks sharp but you.
after sales service tak okay!
Kalu harga kereta ni lebih 120k utk FULL SPEC.. X70 akan jadi macam proton perdana baru ni lah..
Body proton tp engine honda sekalipun.. org lagi rela topak sikit beli accord terus..
Jangan lupa resale value main peranan jugak..
I’m just curious as to how Proton could collect booking fee without disclosing the actual price of product. Isn’t this against the Sales Act? Whereby all products on offer to public must have price disclosed.
Is this a case of jacking up price once they know X70 has high demand?
Would be good if Proton could shed some light on this.
how is kishu tirathrai successful? hahahahaha joke la proton
Towards all the reviews been said, the car quality is good and feature wise is incredible. Despite all this, I still believe that if Proton would like to win back the Proton Fans, this model cannot to set a pricing at 140k to 170k.
If they set it this way, I strongly believe that Proton will lose most of the Proton Fans even though, it was mention good quality and extraordinary feature that have.
I will put my assumption that if Proton would like to take the market of Crossover and SUV market, and with the marketing idea of taking a competitive market, Proton should go around 75k – 110k to attract more buyers to buy and believe in Proton.
Meanwhile China owners of Boyue are very unhappy with Geely for ignoring their car issues on engine, gearbox & fuel tank noise. Now that their sales volumn has increased in China, we begin to see more negative feedbacks on the car.
Rm140k cancel booking below rm90k continue
I was at the SUV X70 at Zenith Hotel Kuantan recently. The car looks impressive but the back row of seat cannot accommodate 3 big size
adults comfortably.
My main concern is the “black box” for autonomous emergency braking & adaptive cruise control. It is mounted at the bottom of the car between the front wheels rather unprotected. This make it easily exposed to theft & tampering and thus may endanger the driver who may not be aware of this. Hope this ‘problem’ is rectified.
I’m concerned about this as I booked a Premium model for my son.Tq.
i’m starting to worry about this project
end of November is approaching, the actual price is yet to be released, the buzz is fading,
(former proton RnD engineer told me, it’s quite expensive for his taste, he is using civic FB and Iriz)