Proton has reached a new high in terms of sales, selling 9,501 units of cars in August alone, the highest figure it has seen since July 2015 (36 months ago). This achievement marks the third successive month of improved sales for the national automaker, primarily driven by the ‘tax holiday‘ period. Sales grew by 18.5% from July (8,102 cars), and its estimated market share for August stands at 15.4%.

Contributing to the bulk of sales is none other than the Proton Saga, with 4,174 registrations, followed by the Proton Persona with 2,957 units sold. To maintain pace, Proton has revealed that it will absorb the Sales and Services Tax (SST, which could potentially raise prices by up to RM3,000) for all models registered in the month of September.

Proton CEO Abdul Rashid Musa said “on top of absorbing GST for all models in September, Proton will also be celebrating Merdeka Day and Malaysia Day this month by offering generous deals on selected models. Discounts range from RM500 to RM1,000 will be offered for the Saga, Iriz and Persona while the recently launched Proton Ertiga Xtra, featuring new seat covers and a new touchscreen head unit, will be offered with RM2,000 off the list price.”

Meanwhile, in anticipation of the new Proton SUV, a total of 96 existing Proton centres have been approved to upgrade to 3S or 4S outlets, with one of them committed to selling up to 2,000 cars a year, said Abdul Rashid. The targeted figure is 109 outlets by October this year.