The revamp of Proton’s sales and service network continues with the launch of a new 3S centre in Section 13, Petaling Jaya. The outlet, situated on Jalan Bersatu 13/4 next to the headquarters of MPH Bookstores and publishing house BluInc, is operated by Regal Motors which shifted its operations from Old Klang Road.

Sitting on a land area of approximately 1.2 acres, the new outlet wears the national carmaker’s new corporate identity with a light blue colour scheme. It boasts 12 service bays and six hoists to expedite customer service time, with the option of another six hoists should business pick up.

“We believe the location is ideal for people to access our outlet,” said Regal Motors managing director Phillip How. “Moreover, the area here is larger and thus this will enable us to provide better facilities for customers’ convenience. The outlet has been built to make sure it looks like a lifestyle outlet with ample space to move and shop around.”

How said that like all Proton outlets, “customers can come in, relax and have coffee while waiting for their cars to be serviced,” and that the easily visible service area “ensures that customers can view what is being done to their cars.” The outlet also has a free WiFi, laptop charging stations and a designated kids’ play room.

Regal Motors continues to operate a standalone body and paint centre on Jalan PJS 7/23, Bandar Sunway, and it expects a 30 to 40% total sales increase with the introduction of Proton’s new SUV. “As for service throughput, we anticipate approximately a 60 to 70% increase due to its location and accessibility,” said How.

Proton says that as of August 20, it has approved 96 outlets for upgrades to 3S and 4S status, representing 88% of its target of 109 outlets by October – the slated timeframe for the launch of the new SUV.

“We thank our dealers for their trust in the Proton brand. I am sure they have taken calculated risks in moving forward with us. We are optimistic that we will be able to turn things around in Proton, and part of the outlet upgrade and enhancements is to bring about a positive image to the brand starting with the establishment of one-stop centres nationwide,” said Proton Edar CEO Abdul Rashid Musa.