Corvette may be spun off as standalone brand – report

Corvette may be spun off as standalone brand – report

General Motors (GM) may be looking to leverage on the Corvette brand by having it as a standalone outfit, citing greater profit as the main driver for the move. AutoWeek reports that the new brand would eventually include a sedan and an SUV or crossover, GM insiders revealed, and there will also be a second Corvette-based Cadillac sports car.

At the unveiling of the C8 Corvette Stingray, company president Mark Reuss and VP of performance vehicles and motorsports Jim Campbell, wouldn’t reveal either plans. “I can’t say anything one way or the other,” Campbell said.

Such a move isn’t new in the industry. Seat pulled the same with its performance Cupra line, Hyundai with the Genesis, Dodge created a Ram Truck brand, and Ford is developing a Mustang-badged crossover. Today, the Corvette name remains one of Chevrolet’s most valuable properties, and for the first time the midship sports car will be offered as a right-hand drive model. It certainly is not a coincidence, then.

Corvette may be spun off as standalone brand – report

The 2009 Cadillac XLR was based on the C6 Corvette

As for the Corvette-based Cadillac, it won’t be the first either. The previous Cadillac XLR (pictured above) was built on the bones of the C6 Corvette’s chassis, and featured Cadillac’s LH2 Northstar 4.6 litre V8 engine producing 320 hp and 420 Nm of torque.

Both the Corvette brand and the Cadillac C8 are still in the planning stages, according to GM insiders, although it’s unclear if both plans will eventually be realised. Would you fancy a Corvette SUV, dear readers?

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Matthew H Tong

An ardent believer that fun cars need not be fast and fast cars may not always be fun. Matt advocates the purity and simplicity of manually swapping cogs while coping in silence of its impending doom. Matt's not hot. Never hot.



  • Crowdfund3r on Jul 25, 2019 at 10:57 am

    Since tradewar still brewing hot with LHD China, GM should go big with Chevrolet and Corvette brands in RHD Apac countries esp Malaysia here.

    Like or Dislike: Thumb up 4 Thumb down 1

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