Proton has announced that more than 200 bookings have been received for the X70 on Shopee since the start of the e-commerce platform’s 12.12 Birthday Sale period. The online campaign – which runs till the end of the month – is offering customers the chance to book an X70 1.8 TGDI Premium 2WD with a booking fee of just RM99 instead of the usual RM1,000.

Customers who successfully register their X70 purchase before December 31, 2019 will also receive RM2,000 of Shopee vouchers and enjoy additional ongoing promotions for the month from the automaker. It said its partnership with Shopee is one of the steps being taken to explore new avenues of connecting with customers.

“Commerce today has changed drastically from what it was even as recently as just five to 10 years ago. Proton has to keep up with these changes to remain relevant and while we are pursuing our strategy to increase customer touch points via the growth of 3S/4S outlets, we must also utilise technology to drive mobility for the business,” said Proton CEO Li Chunrong.

This isn’t the first time the national carmaker is using the Internet for vehicle bookings. A similar campaign was also utilised for other Proton models in 2019, and prior to its launch last year, the X70 could be booked online from September, which helped to push the pre-launch order book to over 10,000 units. The success of these campaigns is highlighting the growing importance of the medium.

“We started to enable online bookings of our cars since late 2018, and over the next few years we could expand the use of this as a sales platform. With improved online security and transaction platforms becoming widely accepted, there could be a time when financing could be applied for and approved online, so Proton aims to be at the forefront of adopting these new technologies,” Li said.