Chery Malaysia to launch more affordable, higher volume car in Q4 2024 – Tiggo 4 to rival Ativa, WR-V?

Chery Malaysia to launch more affordable, higher volume car in Q4 2024 – Tiggo 4 to rival Ativa, WR-V?

Chery has been very aggressive in Malaysia. The speed at which the reborn brand (in our market) launched, built a network and rolled out models could very well be unprecedented. The cars are CKD locally assembled too, and there’s an EV on the way, plus more SUVs from China’s top auto exporter this year.

We already know that the Omoda E5, the electric version of the Omoda 5, will debut in March. At a business briefing today, Chery Auto Malaysia’s product director Michael Chew revealed that the Tiggo 7 Pro will follow in Q2 2024. The C-segment five-seater SUV will take on the Proton X70 with a 1.6L four-cylinder turbo engine (197 hp/290 Nm), a long list of kit and an attractive price.

If the Tiggo 7 Pro’s arrival is somewhat expected – we reported on it back in April 2023 and Chery Malaysia also revived a Tiggo 7 Pro Facebook group late last year – Chery saved a surprise at today’s event.

The Tiggo 4 Pro was previewed in Malaysia back in 2022

In the fourth quarter of this year, Chery will debut a new model, one that was described by Chew as more affordable and higher volume than its current products. This ‘My first Chery’ model would then have to be smaller and cheaper than the B-segment Omoda 5, which starts at RM108,800. The product planner did not rule out a base variant of the Omoda 5 with fewer features, but this mystery model could also be a new line.

Remember the Tiggo 4 Pro from the reborn Chery’s first ever event in Malaysia back in 2022? The junior Tiggo isn’t actually much smaller than the Omoda 5 – it’s still classified as a B-SUV, but it looks significantly more petite in the metal compared to the O5. It also looks like a more basic product.

At 4,318 mm long and 1,831 mm wide, the Tiggo 4 Pro is just 82 mm shorter than the Omoda 5, and both have the same width, while its 2,610 mm wheelbase is just 20 mm shorter. Compared to a Perodua Ativa, the Tiggo 4 Pro is 253 mm longer and 121 mm wider, but could it be introduced as a rival to P2’s turbocharged SUV and the Honda WR-V?

Elsewhere, the Tiggo 4 Pro is equipped with either a 1.5-litre turbocharged four-cylinder engine with a CVT automatic gearbox, or a 1.5-litre naturally aspirated four-pot, which pairs with either the CVT or a five-speed manual. By the way, the Ativa tops out at RM73,400 while the WR-V is priced from RM89,900 to RM107,900. Browse the gallery below and tell us what you think.

GALLERY: Chery Tiggo 4 Pro in Malaysia

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • in term of look, far more better than Ativa and WRV except the brand name…

    Like or Dislike: Thumb up 27 Thumb down 3
  • bila nak masuk sedan pula. boring semua tumpu SUV. Chery Arrizo 8 nampak menarik

    Like or Dislike: Thumb up 13 Thumb down 1
  • Ground europe passenger on Jan 10, 2024 at 5:26 pm

    A proper 4 cylinder timing chain 1.5t engine with apple car play and android auto under rm100k. Got strong buying interests.

    Like or Dislike: Thumb up 19 Thumb down 0
  • hazri on Jan 10, 2024 at 5:49 pm

    i dont like chery, but this one looks better than ativa n wrv.

    Like or Dislike: Thumb up 18 Thumb down 2
  • Benji on Jan 10, 2024 at 6:58 pm

    Yaris Cross measures 4,310 mm long, 1,770 mm wide, 1,615 mm tall and has a wheelbase of 2,620 mm
    Base on size, more like upcoming d66b rival below RM100k

    Like or Dislike: Thumb up 4 Thumb down 0
  • Hunter on Jan 10, 2024 at 9:57 pm

    If true, then really gonna be more options for Malaysians looking for a 2nd/3rd car option under 90-100k marks. Current Omoda 5 and T8 owners seem happy with theirs and aftersales feedback from both car groups mostly sound positive. Not mentioning praises and awe each time people see the Omoda 5 on the road. If Chery Malaysia maintains this streak of consistency, am sure they can become a staple on malaysian roads for people who are bored with P1 P2 H and T.

    Like or Dislike: Thumb up 10 Thumb down 0
  • Sohai on Jan 10, 2024 at 10:34 pm

    What’s the whole point of supporting Proton rebadge strategy if chery can offer fast to market, competitive price point products (esp compare to P1) and at the sale time create job opportunities for Malaysia?
    Guess what, chery probably can launch an EV faster than P1, which we heard need to be 2025 at the earliest.
    Guess what again, chery probably can’t do worse than proton in terms of spare parts availability, given the poor service of Proton, never mind a national brand at that.
    Thailand realized these facts long ago…

    Like or Dislike: Thumb up 9 Thumb down 0
  • Hehehe on Jan 11, 2024 at 7:33 am

    Jual RM70-80k mmg setel.

    Like or Dislike: Thumb up 4 Thumb down 0
  • ThePolygon on Jan 11, 2024 at 8:10 am

    Test drove the Cherry Easter long time ago but didn’t like it back then. Maybe it’s time to give this brand another chance. Coincidently the showroom is around my area. Now I just need to know where are the service centers popping up.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Proton Oh Proton on Jan 11, 2024 at 10:22 am

    hope they take trade in old Chery with reasonable price

    Like or Dislike: Thumb up 4 Thumb down 0
 

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