Sime Motors has launched a zero-waste tyre recycling programme in partnership with Evergreen Corporate. The programme will be rolled out across all Sime Motors dealerships in Peninsular Malaysia from this month.
The auto arm of the conglomerate says that it is the first structured programme of its kind by a Malaysian automotive retail group, aimed to reduce environmental impact of end-of-life tyres through a fully closed-loop zero-waste recycling process.
“This programme reflects our commitment to sustainability and innovation in waste management. With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero waste tyre recycling within the industry,” said Jeffrey Gan, MD of Southeast Asia, Sime Motors.
This programme will see used tyres collected from Sime Motors’ service operations at brands such as BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare and Auto Selection. The used rubber will be sent to Evergreen Corporate, which ‘Advanced Thermal Recovery Green Technology’ enables 100% material recovery with low harmful emissions. The waste will be turned into reusable industrial resources such as carbon black, fuel oil and recovered steel.
“This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia. We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward. This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready,” said Kwang Meng Kian, co-founder of Evergreen Corporate.
Sime Motors says that the partnership aligns with Department of Environment (DOE) standards and supports broader national ESG and sustainability objectives. “As a socially responsible organisation, Sime Motors recognises the importance of taking ownership of its environmental footprint in ways that are both operationally effective and meaningful to customers and communities,” the company said in a statement.
“With this programme in place, customers can be confident that when they service or purchase vehicles from Sime Motors, their used tyres are being handled through a system designed to minimise harm to the environment. By choosing Sime Motors, customers are not only investing in quality automotive solutions but are also contributing to a cleaner, more sustainable future for the next generation,” it added.
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