Perodua on track for record sales in 2025 with over 359k units – second biggest carmaker in ASEAN

Perodua has been very quiet this year, till now. The Malaysian market leader finally ‘gave birth’ to the QV-E after two years of labour, developing Malaysia’s first homegrown EV with an incredibly short lead time. Busy it may have been, but the company’s bread and butter – topping the sales charts and posting year after year of records – still jalan as usual.

At the QV-E’s launch event this morning, Perodua president and CEO Datuk Seri Zainal Abidin Ahmad declared that with one month to go, the company is on track to breach the 359,000 units sales mark this year. Should things happen as predicted, it will be a new sales record for Perodua, which delivered 358,102 units in 2024, the current record.

Which carmaker is the biggest in ASEAN by sales? Toyota would be everyone’s answer, and they would be spot on. Second? I’d wager that most will guess Honda, but that No.2 spot was owned by Perodua last year. It’s remarkable, given that P2 only sells cars in Malaysia with negligible exports to Indonesia. Zainal said that should sales reach 359k come December 31, Perodua is expected to maintain its ASEAN No.2 spot.

Perodua on track for record sales in 2025 with over 359k units – second biggest carmaker in ASEAN

To recap, Perodua’s record 358,102 units in 2024 was an 8.4% increase over 2023’s 330,325 units, which was the previous all-time high. The record before that? 2022, of course. Last year, P2’s market share was 44% – it has been above 40% for some time now, but is the needle inching towards half? We’ll see.

If No.1 in Malaysia and a podium spot in ASEAN rings a bell, it’s Proton’s mission. After partnering with Geely, the Tanjong Malim carmaker declared that it aims to be Malaysia’s market leader (which means unseating Perodua) and a top-three carmaker in ASEAN by 2027, a goal it reaffirmed in 2023.

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