Honda Brio sedan in the works – debut in 2013?

Honda Brio sedan in the works – debut in 2013?

The results of the Thai government’s eco car initiative have been 5-door hatchbacks so far but pretty soon we’ll see sedans as part of the eco car project as well, which will inevitably see the same cars be introduced in Malaysia since we are part of the same ASEAN region as Thailand.

Word in the industry is that Honda will is planning a sedan variant of the low-cost Honda Brio. The Honda Brio sedan is expected to make an appearance in 2013, about 2 years time. Other than a Thai/ASEAN introduction, the new Brio Sedan will definitely be offered in India to compete with the Toyota Etios.

Honda Brio sedan in the works – debut in 2013?

Shouldn’t be too hard for Honda to do this – one platform has managed to spawn the Jazz (Fit), the City, the Freed and the Airwave (Fit Shuttle). The only thing would be if Honda will be able to pull off the transition from hatchback body to sedan body gracefully.

There have been some pretty bad results – just look at the last generation Honda City, or the Suzuki Swift Dzire sedan.

Rendering of Honda Brio sedan above by Theophilus Chin.

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.

 

Comments

  • OMG! much much much much much better than the hatchback Brio!!!

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    • MoFaz on May 06, 2011 at 12:52 am

      1 thing for sure, if Honda make it similar to this rendering, it will looks much much much better than Toyota Etios.. Etios can say adiosss!

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    • Han!h on May 06, 2011 at 2:33 pm

      yeah.esp the rear part…

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  • if priced around myvi,sure become best seller regarless the put underpower 1.2SOHC engine

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  • ko malu saje... on May 06, 2011 at 12:01 am

    Ah Beng can celebrate liao……………….

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  • happyone on May 06, 2011 at 12:10 am

    sedan bek looks so much btr than its hatchback version

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  • transformer on May 06, 2011 at 12:12 am

    kinda miss theo photo-shopping…. until this one pops out…. nice! simple and clean…
    much much better than its hatch sibbling….

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  • Nasai on May 06, 2011 at 12:33 am

    Don’t forget to include the left-out overpriced Honda Freed which was also using the same platform as the Jazz (Fit) and the City. Nice work from Theophilus btw. This Brio sedan should be competing head-to-head with the Sunny since it is also based on the March eco car hatchback.

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  • bobdbilder on May 06, 2011 at 12:37 am

    Or they could replicate Toyota by selling a wagon for the price of sports(ish) car. Lots of people want a Caldina for some reason. Apply that wisdom to a hatch and that what the Alza is ainnit? You can’t call it an MPV. It’s a stretched version of a 5 door hatch.

    So if you stretch this Brio…it’s er…hmmm… a Jazz. Stretch it and taper it, its a ….er….hmmm… City. Or is it that the Brio is a squashed City? So the new Brio sedan is a facelifted-bumper-like-Seat-City? So instead of marketing it as a facelifted City, they’d say its a new Brio. Brilliant marketing old boy!

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  • no u-turn on May 06, 2011 at 12:49 am

    Theophilus Chin,
    As always,you have done a wonderful job !!
    Besides the Brio, we can also expect the Nissan March here.
    This is another candidate that our “forgotten” Proton Emas
    can source their engine from.
    Looks like the market for the 1.2 segment is heating up.

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  • apexg2 on May 06, 2011 at 7:23 am

    looks like similar to Suzuki SX4 sedan rite?

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  • deftones on May 06, 2011 at 7:44 am

    now this is so far better than hatch which looks like cacat with the rear..
    this rear is one of the nice..thumbs up

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  • Wow, very good news for the masses. As always, Toyota and Honda build quality never dissapoint people.

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  • Nice. HOPE the dreams come true…

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  • tikus on May 06, 2011 at 9:04 am

    Please sell it around 100K and Honda die hard fan will love it. Freed,Jazz and Brio all same family mah…

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    • tikus, rm100k? way too higher. this car is positioned below jazz/city lah.

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      • loveit on May 06, 2011 at 3:00 pm

        That tikus guy just being sarcastic dude…don’t take it seriously hahaha

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  • Unforgiven on May 06, 2011 at 9:22 am

    Proton Saga is better, Proton Saga is also ready to have a fair fight with Honda.
    Proton is ready to have this car compete with them in the same price segment.
    Honda, please bring in this car and sell it for less than RM40k.

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    • P1tak boleh pakai on May 06, 2011 at 11:55 am

      Why you wanna fight in Msia with its protected market?
      Try doing it in India where all the power brands are &
      its where the survival of the fittest takes place.
      Then only benchmark where Proton stands.

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  • llgriver on May 06, 2011 at 9:27 am

    “Word in the industry is that Honda will is planning a sedan variant of the low-cost Honda Brio”.
    this phase when translated to Malaysian Language means Foreign Exchange+Tax=RM80,000+insurance

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    • ong chin aun on May 06, 2011 at 10:17 am

      Then how about City? if that is the price estimated. Should be much less.

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  • ThePolygon on May 06, 2011 at 9:28 am

    I have the feeling this might have a domino effect on honda cars…
    like…
    in the 1990’s Honda Civic was the entry level and sells cheap, Honda Accord was the pricey one…
    in the 2000’s Honda City replaces the Civic as the entry level, the Civic price rose sky high along with Accord
    in the 2010’s Honda Brio replaces City as entry level car, while the City, Civic and Accord price rises even further.

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    • Victor Hoh on May 06, 2011 at 11:17 am

      This is not about Honda cars. It is about our purchasing power. Our economy is falling behind. Soon we will be on the same level as today’s India, where most of us can only afford Suzuki Maruti 800, and India at that time will have surpasses us.

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    • 4g63tdsm on May 06, 2011 at 12:05 pm

      Not really. globally, cars are “growing” up with each subsequent generation getting better, bigger, more powerful and safer…and with each generation, more toys and features are becoming standard which adds to the cost of producing the vehicle.

      A case in point, from 1994, Accord has gone up not 1 but 2 EPA size classes. from a Compact to a Midsize and the current one classified as a full size.

      Naturally this upward movement will eventually create product gaps at the lower end.

      If you take natural inflation, car prices technically hasn’t move up much since 15 years now. In fact cars have gotten cheaper with new entry level cars coming in. What have gotten bad is that our pay packet hasn’t caught up with natural CPI/Inflatory mechanisms. The biggest price movement was once in 1985 and then again somewhere in the early 1990s where we saw hugh increases in new car prices due to our NAP.

      That also just means that local CKD guys like Honda are just making hugh margins able to eat up all that inflation….no thanks to the lack of any real competition at the local scene. Proton basically has nothing to match the Civic and Accord (discounting the Mitsu based Inspira and the overly long in the tooth Perdana)

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  • carazy on May 06, 2011 at 9:44 am

    honda brio R maybe??

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  • J@CK LIM on May 06, 2011 at 11:23 am

    Look so much better than mini Brio…
    Should be competitive with Vios… I would say Honda… =)

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  • Nice rendering of the Honda Brio sedan by Theophilus Chin. Will be exciting if you can render the next generation Accord and Camry.

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  • 4g63tdsm on May 06, 2011 at 12:16 pm

    FWIW, i still think making sedan version of compact hatchbacks defeats the purpose of a compact hatchbacks. Small foot print, big utility. I never could understand our local affinity to sedans.

    I kindda like the direction Nissan has taken with their hatchbacks. The Versa (latio sport) is damn spacious with a small footprint, and if you needed something bigger there is the Nissan Note (unfortunately not available here) and the Nissan Grand Livina that round out the bigger size end. 3 different sized vehicles on the same hatch back platform. The Latio sedan is a disaster.

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    • Malaysians still prefer sedans over hatchbacks. That’s shame…

      The B-segment sedans are greatest disasters, because they are too bog for the B-segment dimensions.

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  • city_conscious on May 06, 2011 at 1:01 pm

    this can be the next generation honda city ;)

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  • Carl Wong on May 06, 2011 at 2:06 pm

    It looks quite good, I would love to have one with an electric drive-train instead of an internal combustion engine. I could charge it in my house any time and use it as a city car :]……..!!!!!!

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  • ericmaxman on May 06, 2011 at 2:59 pm

    next up in lowyat, Vios vs City vs myvi vs brio vs Saga thread. ;) thats my prediction..hehe

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  • The design of incoming new hyundai accent is much better..

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  • Rakyat Biasa on May 08, 2011 at 1:14 pm

    exterior design wise, boring..

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  • boring?who cares…as long as is was honda or toyota..malaysia sure buy mah~~dont care even it is rm100k price for rm50k quality~~

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  • sp3d2 on May 09, 2011 at 6:28 pm

    at what price you think it would be? and what proton model would be the competitor for it? persona or saga?

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