Honda will no longer produce Civics in India due to falling sales. The decision to pull the plug on the sedan is backed by dismal sales of just over 50,000 units since its launch in 2006.
Honda India’s marketing and sales boss Jnaneswar Sen told The Hindu’s Business Line that sales of the Civic have been falling steadily over the years with smaller models such as the City eating into figures. The last Civic was sold in March. “We felt there was no point in investing in a segment that was declining over the last three years,” he added.
Honda, which is the fifth largest brand in India, isn’t the only company facing this situation. In the subcontinent, the Civic fights Toyota’s Corolla and Hyundai’s Elantra in what they call the lower D-segment. Sales in this class have dropped 29% to 19,239 units in 2012-13 over the previous year. It’s clear that India prefers smaller cars like the 25.8 km/l Honda Brio Amaze Diesel.
On another note, it has been reported that Honda will launch a new Jazz next year, before a fresh City sedan, SUV, and an MPV from the same platform roll out. The latter should not be confused with a new “Brio MPV” that we expect to see at this year’s Indonesia International Motor Show.
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Meanwhile in bolehland…
the new civic is a failure.
– failed in USA (emergency refresh)
– failed in INDIA (poor sales)
– failed in JAPAN (not even selling in local JDM)
– failed in EUROPE (need euro-spec and euro-design to compete in a sophisticated market)
A japanese car which japanese won’t even buy… TROLOLOLOL
Hmmm…. when will the real JDM civic announce?
And by the way, this is a Japanese branded car, not Japanese car.
Real Japanese car are like Toyota Alphard, Toyota Mark X, Japanese branded car are Vios, Avanza, Innova.
only in bolehland new Civic is success…
I hardly see this model on the road. This is failed!
Plenty of them.
Wow very good comment !
Civic is happen to be 14th best selling car in the world with 656,164 units sold in 2012.
7th best selling compact car in the world 2012.
5th Best selling car in USA 2012, 317,909 units were sold in 2012, that 44% increase compare to 2011, beating even Corolla & Elantra.
That you called Civic not popular, hahahaha.. do your homeworks next round before open your mouth, funny is seen a lot of stewpits is suppoting your stewpit comment.
why are you not stating about kia and hyundai? they gain better popularity lol
This article bout honda lah, thats why no mentioning kia or hyundai
C’mon. Compared with Corolla overall for the past few decades, it’s nothing. Please study your history, and remember do your homework as well.
RIP
Since 2006? I believe they are trying to say that even the last model have bad sales….
Civic is a middle class car. Most people in India can’t afford it while the rich only interested in luxury D segment cars (5 series, E-class etc).
Once you stay in heaven, you will only occasionally travel to the Earth for its beautiful attrations.
Civic is a middle class car. Most people in India can’t afford it while the rich only interested in luxury E segment cars (5 series, E-class etc).
Maybe our Civic should try to be more generous.
Then, can we assume that one of the symptoms of wealth disparity is by looking at car segments? :)
First Japan now India but I guess its predictable as the City has grown in size and people would either pick the cheaper City or the large Accord for space.
Malaysia on the other hand will continue to soldier on with the Civic as there are still many on the road.
poor sales because the new look not to good
Juan is very handsome..
ROFL…juan < civic lol
Go look for the Hybrid, nice.
It’s not bad news, it’s a matter of perspective. India’s roads are getting choked with thousands of new cars by the day. Come to think of it, it’s great that C-Segment sales have dropped, and A/B-Segment is up. The last thing India needs now are more big, long wheelbase cars (like in China). I wonder how India and China will cope with the traffic in the next 5 to 10 years…
Cars like Smart Fortwo or Toyota iQ is the size of car they should looking for. As small as possible and cheap.
sorry to hear that, but … HAHAHA!
hmmm.I wonder why now a lot of japanese co now produce a hideous looking car.
Civic.Accord.Camry.Those shapes really put me off
Can’t compare to those Audi & KIA.
Mazda is the only Japanese maker that produce great looking car.
Too much AV production
But Accord is kinda good actually.
Then bring and sell it here, lots middle income wannabe will buy..
india suke diesel.
honda amaze (brio sedan) ada diesel.
It’s still a dream for most to own a Honda, most are still stuck with p1,p2.
How many can afford rm 130k car? Paying for 9 years? Come on, or 2k
work harder.
In India u need a diesel to sell, they shud bring the euro civic wt the idtec instead to india to compete…not the ivtec civic
now honda in bolehland push hard for CRV which give good respone thus should consider to throw the Civic from the line…
first sight not to see the car but the lady ..awesome
Fail in most countries but was hail by Malaysian even though there’s hell lot of problem occurred.
Unless they can offer the turbo diesel Idsi 1.5 which churn out 120ps/250nm then better bye2 early.
mostly they opt to diesel car. no wonder honda unable to catch the market in india due to limited diesel car offered.
Tata build in India for Indians
Mr. AGOGO .. ever driven a Civic ??? It is one of the finest cars on this planet today and has ever been since it’s launch..
Its because of its new look honda civic sales came down
Indians would prefer a car which runs with garbage as fuel. Thousands of Tonnes of garbage is daily burnt in Indian cities. Air pollution is no concern in India. Poeple in India jump signal at cross roads just to avoid burning fuel waiting for their turn. Expecting sale of cars like Honda Civic is a difficult proposition in a country like India.
rightly replied
Narayanan is absolutely right