The New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP) has officially awarded the new 2016 Proton Persona with a five-star safety rating, which made its official launch debut today.

In the Adult Occupant Protection test, the Persona managed to obtain a score 14.07 points out of a possible 16 points, enabling it to secure a five-star rating. As for Child Occupant Protection, the sedan achieved an 82% compliance score as well. These are the exact same scores obtained by the Iriz.

As the Persona is an enhancement of the Iriz, there is no reason for the car to perform the actual test, according to Proton. However, with increased volume, ASEAN NCAP might consider crash testing the car.

All variants of the Persona – Standard, Executive and Premium – qualify for the safety rating as they come as standard with dual frontal airbags, Electronic Stability Control (ESC), ABS (with EBD and BA), Isofix child seat anchors and hill hold assist. Only the Premium gets an additional four airbags to total six.


“With the Proton Persona, Proton provides options for the consumers to choose, ranging from hatchback to sedan, without compromising any safety performance. Although the Persona is an extended rating, ASEAN NCAP had verified the results by examining the crash data from the development test by Proton at MIROS PC3 and comparing it with Iriz’s crash data,” said ASEAN NCAP chairman, Prof Dr Wong Shaw Voon.

“There have been tremendous improvements in the safety level of cars manufactured in Malaysia and also the ASEAN region in general, since the establishment of ASEAN NCAP. We can now see excellent safety levels have been incorporated among new locally produced cars. Proton Persona is one good of example of such cars,” added ASEAN NCAP secretary-general, Khairil Anwar Abu Kassim.

The 2016 Proton Persona was officially launched today, with prices ranging from RM46k to RM60k. Read out first drive report of the sedan, here.

GALLERY: 2016 Proton Persona safety features display