M3 V8

The amazing TV spot you will see after the jump is the creation of ad agency Idea City. It features what happens inside the new BMW M3’s V8 engine and was created entirely without the use of CGI effects. Instead, a real engine (3 of them actually) was modified to have special cameras, lenses and lighting inserted.

After 2 weeks of preparation and a further 80 hours to film the actual injection and combustion process the result is this TV spot, which was filmed at 10,000 fps. Of course, it isn’t really an accurate representation of the combustion process as you can see there’s no piston in there, so the engine isn’t really running.

Watch the amazing video after the jump.

VIDEO: BMW M3 “Revolution” TV Commercial by IdeaCity