New Proton dealership agreement for EON to rationalise sales and service network

ProtonProton Edar has signed a new Master Dealership agreement with EON for the sale and service of Proton cars in Malaysia. The new agreement is to rationalise the sales and distribution network.

This new agreement will extend for a period of 5 years from the 1st of July 2009. Here are the terms and conditions of the new agreement:

  • EON shall be entitled to maintain its existing forty (40) sales branches but shall reduce the same to thirty two (32) on or before 31 December 2010
  • EON shall ensure that the said 32 sales branches are consolidated into 3S (sales, service and spare parts) centres on or before 31 December 2010
  • EON shall be entitled to maintain its 32 service centres
  • EON shall be entitled to relocate its sales and / or service branches subject to Proton Edar’s written approval
  • EON shall be entitled to service or continue to service Mitsubishi marque cars until 31 December 2010

Take note that EON currently has sixty five (65) sales dealers and one hundred and fifty two (152) service dealers. It will have to rationalise its network to meet the conditions offered above. The last point in particular is quite interesting. It looks like Proton wants EON dealers to focus on selling Proton cars only.

With the signing of the new agreement, all EON sales and service dealers will undergo a migration process into the Proton Edar sales and service network with effect from 1 July 2009. Subsequent to the migration process, EON will no longer have any sub-dealers (sales & after sales) for Proton vehicles after 31 December 2009.

Under the consolidation exercise, EON dealers will migrate to Proton Edar within the next six months. During that period, EON’s sales and services dealers will be evaluated on their performance, compliance and business ability. This exercise is to streamline the dealer network into a smaller and stronger dealer network.

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.

 

Comments

  • mystvearn on May 09, 2009 at 1:58 am

    I think the question on everyone's mind is where do I get optional extras for free or some other goodies? protonedar or EON?

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  • nabill on May 09, 2009 at 3:05 am

    not sure what all this means for us cuctomers bt i jus hope it traslates to beter service centers…and proffesional personal

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  • yeahh… seems confusing

    just hope for excellent service from proton

    cheers!

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  • Paul,

    What will happen to EON sales branches, r they gonna merge to Proton edar branch?

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  • hehe, i thought i was the only 1 who didnt understand what's that about..

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  • basically its to minimise the scope of control for Proton? easier to manage with the smaller more concentrated size?

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  • henry on May 09, 2009 at 8:04 am

    the existing sales branches would be remain as EON but will be include in Proton Edar's network.. with this, MAYBE they want to avoid any conflict of having 2 sales offices at same location.. streamline the sales network will help them to improve better 3S (when the 3S rationalize completed).

    from my experience, Proton sales center with big/strong capital normally can deliver better satisfaction to customers than "survival" Proton showroom.

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  • Vincent on May 09, 2009 at 9:21 am

    For Current

    There is EON Sales branches , EON Service Centre.

    Eon sales dealers (sub dealers) and EON service dealers (sub dealers)

    And in future

    EON will need to merge their EON Sales Branches and EON Service Centre together as 3S Centre and are only entitled for 32 branches.

    For the sub dealers

    All EON sales and service dealers will undergo a migration process into the Proton Edar sales and service network with effect from 1 July 2009. Subsequent to the migration process, EON will no longer have any sub-dealers (sales & after sales) for Proton vehicles after 31 December 2009.

    So in future there will be no more EON sub-dealer ,

    Will only have Proton Edar themself , or Proton Edar's dealer (which can be EON and etc )

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  • BanyakMasukWorkshop on May 10, 2009 at 2:07 am

    definitely something that was needed to be done.

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  • izuat on May 15, 2009 at 8:54 pm

    well, as a Malaysian nationality, i'm proud with proton. well done..!

    next, try to make any great design. let's make Malaysian product better.

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  • Vincent on May 15, 2009 at 9:55 pm

    I think Proton have good design and good vision , but I strongly urge to improve the QC of parts and also service , as if not customer will feel frustrated and this will scare people away from buying Proton .

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  • tan chin hin on Jul 31, 2009 at 7:34 am

    I just took delivery of my exora and the very first day I found a few problems with the MPV.

    1. The absorber will make a 'thut' sound when going over a road hump.

    2. The anti-rust is not properly sprayed

    3. The plastic at the door step is not scratch resistent

    All the service center of Proton Edar in the Klang District is only ordinary service center and cannot solve all problems and were ask to go to the HQ or Branch service center in Glemarie.

    In Klang District I think EON serivce center is most well equip..

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