The Proton Exora will go on sale in Thailand at the Thai Motor Expo this month. I don’t have the exact variants but Proton’s Thai distributor Phranakorn Auto Sales revealed that it would be pricing the car between 699,000 Baht to 799,000 Baht. This undercuts the recently launched Honda Freed’s price tag of between 894,000 Baht and 1,074,500 Baht. We will also be getting the Freed soon. The Savvy is also expected to be phased out in Q3 2010 and replaced with the 1.3 litre Proton Saga. – Source, Source 2
In other Proton news, head honcho Datuk Syed Zainal Abidin Syed Mohamed Tahir revealed in a report in Business Times that talks with a strategic partner has been very intense now and the company will be announcing a strategic partner “very soon”, without revealing any quotable specific timelines. He added that the partner is an ideal one that would be good for the country and the automotive eco-system, which includes the parts ecosystem as well.
Interestingly profit surged from RM43.8 million (on revenue of RM1.8 billion) during the same quarter last financial year up to RM82.1 million (on revenue of RM2.1 billion) this quarter. Proton claims the improvement was achieved thanks to higher domestic sales and better profit margins. Alot of the improvement is thanks to the Exora.
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AI-generated Summary ✨
Comments express pride and confidence in Proton, especially with the Exora launching in Thailand, which is viewed positively by local media. Some debate pricing fairness, comparing it to Thai manufactured Toyota and Honda's cheaper prices. Many highlight Proton’s export efforts, with some discussing OEM partnerships and potential product updates like phased-out models. Overall, sentiments are a mix of optimism for Proton's overseas expansion and skepticism about pricing competitiveness and Proton's product lineup.