It was an early start for a Saturday morning, but I dragged myself out of bed to Proton’s Shah Alam factory to join in the national carmaker’s annual Family Day event; yesterday’s 2010 edition also kick off Proton’s silver jubilee 25th anniversary celebrations.
They erected a seriously huge tent (more like an airplane hangar!) to house 18,000 staff and their families who packed the venue. The guest of honour was none other than the man who’s vision created Proton: Tun Dr Mahathir Mohamed accompanied by wife Tun Dr Siti Hasmah.
No, there weren’t any sneak preview of the Persona facelift or new Waja that I had hoped to catch, but the event was anything but boring, thanks to the participants of Proton’s Invention and Innovation competition, an in-house inter-department contest where staff came up with “concept cars” using units that were destined for scrapping. It was very entertaining to say the least; there was a supercar, a shoe car, a caravan, a wooden sportscar, a Donald Duck inspired gullwing Saga and a space ship!
Check the gallery after the jump, but before firing the poison arrows, please do not take them too seriously – this is just a fun contest open to all Proton staff, not a prototype design shootout for the next production model. Enjoy!
Third prize winner: Mid-engined Saga
Second prize winner: Sport shoe inspired convertible
Winner: Super carrier business concept
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
Looking to sell your car? Sell it with Carro.
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AI-generated Summary ✨
Comments on Proton’s 2010 Family Day event highlight a mix of appreciation and criticism. Many appreciate the staff's creativity, seeing it as a positive, fun activity that fosters innovation and team bonding. Others criticize the design quality, practicality, and perceived wastage of resources, especially given the limited budget. Some see it as an inspiring start for future models, while others dismiss it as childish or unprofessional. Overall, sentiments range from supportive and proud to skeptical and critical.