Proton has introduced a second, alternative spare parts brand called AMP, aimed at providing a more cost-effective solution for Proton owners in terms of replacement components for their rides. The AMP (After Market Parts) range consists of quality car components and accessories, endorsed by Proton, all at highly affordable prices.
With AMP, the company is looking to provide a viable alternative for customers who are looking at a lower cost of ownership without resorting to using cheap and unsafe imitation parts in their Protons after the warranty period expires.
The company is aware that many of its customers, in a bid to save on post-warranty maintenance on their Proton cars, have often ended up purchasing low quality counterfeit parts that do not conform to OEM standards and levels of safety, which is not only detrimental but dangerous, according to Mohamad Shukor Ibrahim, Proton Edar’s CEO.
“The Proton AMP range will address these concerns by providing Proton car owners high quality parts that are not only affordable, but more importantly endorsed and guaranteed by Proton,” he said.
“We believe our customers will soon realise that quality does not have to be a pain on the wallet and we certainly hope that this will be reflected in their acceptance of the Proton AMP. Their support will not only be beneficial to their Proton cars but will also contribute towards curbing the sales of risky and low quality imitation or used components,” he added.
Each AMP product comes with a 3-month or 5,000 km (whichever comes first) product warranty from Proton, excluding the wear and tear of such parts. Unfortunately, there’s no info on how much cheaper the AMP stuff is compared to the standard parts range, nor is there an accompanying list of available components, so can’t tell you what’s what – you can of course find out more at all Proton authorised service centres and parts stockists, which carry the AMP range. Alternatively, you can also call Proton i.care at 1300 880 888 for more info.
Looking to sell your car? Sell it with Carro.
most of proton owner is in a budget..thats why they purchased a proton instead of other japanese car..
the say can also be like this…
most of japanese car owner is in a budget..thats why they purchased a japanese car instead of other conti car..
even then… still need budget spare parts? car already on a budget… spare parts some more budget…
good
grade C quality?
That’s a good effort but how less better are these compared to ori non-budget Proton parts? Is it still worth it if they cost half the price but also last half as long as the non-budget parts?
From the article
“The Proton AMP range will address these concerns by providing Proton car owners high quality parts that are not only affordable, but more importantly endorsed and guaranteed by Proton,” he said.
You failed at reading Squawk. More reading less talking next time.
That’s work if you trust proton
How high is this ‘high quality’? As high as the regular non-budget Proton parts? If so, why bother to keep the non-budget lineup? It’s not economically feasible to keep producing those if the budget parts are just as good. There’s no indication from the article they’re doing that.
A little bit of brain-ing won’t hurt.
well done proton. also a good way for it to capture the 2nd hand parts market.
And soon there will be pirated AMP products…
imitation, no pirated!!!, please do not confuse the reader
nice one julian.
hehehe..
As a Proton owner myself, I’m a bit concerned and I don’t quite get what this means, does this means, Proton has endorsed this line up (which is cheaper) other than the “100% original Proton” products, then why Proton’s original products cannot be this cheap? If the answer is “Original products has more quality”, then did Proton actually endorsed a lower quality product? why?
Just look at the photo above, so plain and cost cutting to the max. Maybe that is the only different between these two parts.
Original parts quality already so-so, let alone AMP..SIGH!!
Ok, so how do we spot the original one from the counterfeit ones???
because it seems that there are no hologram stickers whatsoever to make it counterfeit proof…
Oversea car maker encourage us to use OEM parts cuz it last longer and quality assurance, Proton encourage us to use APM(After Market Parts) , lets finger cross we don’t see more broken timing belt on the street.
2nd brand parts are common everywhere in the world. you can buy them for BMW or even Mercedes and toyota. it is nothing new. just cause its a new thing to you, doesn’t mean it is new to the world.
agree..its more like rebranding. p1 gave license to them to produced parts for f1.
Proton and safety is an oxymoron.
any AMP for my broken power window?
You got to call DSZ directly for that :D
AMP is a good move for Proton. Proton should also develop a database for consumers and car mod enthusiasts to view certified after market parts available for Proton models.
What’s the difference between Proton Original Parts and AMP other than lower prices for AMP?
those parts maybe from same factory, with same material and quality. proton just reducing its profit margin and it shows it the packaging.
will proton sell AMP at proton edar SC??
I dint know proton original parts has quality
maybe because u never bought one…
So what you mean is, once you have bought the originals part , then only you know there’s quality? Funny, I bought many times and yet it dint last me long like my aircond switch.
I’ve heard complaints about original Proton parts not being good enough, especially heavier duty ones like engine mounts and timing kits. So what are we to expect from this range?
Can proton lists down of ALL service stations in each state with google map that sells genuine parts AND accepts the warranties , cuz mechanics always seems to deny those rights….
‘ kami jual sahaja , kami takde terma warranty2 , u kena pegi shah alam, glenmarie sana bla bla bla’
because if taking care of your proton is a pain in the ass, i suggest people just to save a bit more and buy a japanese car…
so, you highly expect they will not act the same?
yes, because then we can make formal complaint to proton without much hassle, if proton disregards it, theres facebook, youtube n other forms of social media to spread the word, the last thing proton wants is another dent in their image, because imported cars are getting more and more accessible , and 2nd hand imports still holds value ,proton must get their act together…
I have no comments….
dont post a comment la then…
after lowering the price of spares , lets lower the price of the car too :)
Tipu sajalah. Like I cheating the rakyat all the time….
The next thing we know:
Prices of all “Genuine” parts will go up because the price of sugar/ minyak goes up and these AMP will assume the “old” price of the “Genuine” Parts.
Goes back to square one.
good move……. infact, every co should do the same. There is nothing good in knock off parts.
will TnH do the same?
pfrrrrrrrrrrttttttttttttttttttttttttttt
good news for proton owners i guess=)
anyway how come they are able to introduce a cheaper alternative compare to their original products? why don’t they just decrease their original parts price? is there any disadvantage(s)?
seems like still same oem manufacturer with different labels only, one is proton, another is amp
gain the market share from immitation parts by selling amp brand part at cheaper price similary to immitation brand than proton brand
in the end proton is the winner , how awesome marketing strategy it is!
toyota also has 2nd brand parts.. its not a new concept.
Almost other brands also got alternative parts which is mostly imported from Taiwan,Thailand,China,Vietnam but with grade A “imitation” parts.Trust me i’m dealing with car/bike parts.
any one know who owns this company or who manufactured these components ?
If the originals parts were not overpriced and inferior qualities there wont be a need for the AMP.
Guess Proton strategy is to built shitty cars and as long as the public drives it ,they still will have to spend money to keep the cars on the road.
Instead of making the cars of better quality and problem-free,they came up with the ideas of cheaper spare parts replacement. I wouldnt be surprised its made by the very OEM suppliers who supplied the shitty parts in the first place.
VERY CLEVER PROTON!!! ;-)
proton clearing old stocks that have been piling up as most of its customers never return to them for service anyways. I remembered when i had to pay for some oil treatment, coolant flush, fuel injector cleaner and all that crap at only my first service plus lousy service and incompetent technicians. Than again that was ten years ago, i could be wrong now..
so then banned all import 2nd hand spare parts and come out this crab?
Agreed. Another form of monopoly. Proton has manage to convince the government to ban import of spare parts which is making their shitty vendors look bad because other people are able to sell the parts CHEAPER.
IF Proton CEO if smart he should use all the AMP parts in the manufacturing process thus making the cars EVEN CHEAPER.
Just like a person in denial of suffering from bad body odour ,Proton thinks by giving us option to ONLY buy from their approve suppliers they shitty quality car problem is SOLVED.
Another case of Proton arrogance telling us that Proton dont have any quality problems, its just us who is the problem for having high EXPECTATION.
its amazing how people can read a ‘conspiracy theory’ into anything.
In case you haven’t been reading properly.. the ban is for “Imported 2nd hand parts”. how does that affect proton 2nd hand parts? seen any proton half-cuts from the UK or Japan recently???
When it comes to Proton, bash now read later.
good news
first~
Epic fail la bro…=.=”
First in what?? -,-
LOL funny
Haih.. current parts already cheap.
Why bother?
ha ha. this is an idea copied from Honda’s HAMP (Honda Alternative Motor Parts). HAMP parts are made in Thailand for the Honda City model.
I have used them before and don have any problem so far. price wise, abt 20% cheaper than the originals.
so?
So, he’s explain that the AMP parts quality still comparable with the original part one.
tycoon, if honda buat then okla. everbody can accept their HAMP, cheaper. but if Proton is using the same strategy then everbody will start bashing it.
What !??! just change the packaging and claimed cheaper parts! tht means those who paid for the OEMs are actually suckers….This can only happened in Malaysia
As like the current Proton parts are not inferior enough.
This is most probably OEM product to capture the 3rd party spare parts market. Good move proton! Not to worry on the quality as I’m sure it is up to standard.
Hopefully those are really cheap and quality parts so that it benefits most of the proton cars’ owners.
I….don’t get it. Why not just decrease the price of the original parts? Especially since a move like this would certainly dent sales of the original parts.
maybe it just cover the small parts for regular service..(oil filter, belting, air filter, etc….for heavy duty parts still using original.
There’ll be imitation AMP parts coming soon…
Now, the milliom dollar question hanging in people’s minds is that what is the qualitative difference between genuine Proton parts and AMP. Is AMP produced in China using cheaper factory?
Why outsource when the bulk of profits can
be reaped from after sales and parts replacement.
This is a huge market and yet P1 is losing out
to “alternative” OEM products.
Well looks like P1 ‘s purchasing, parts and distribution department
is not sourcing from the right vendors. If product cost and
quality does not improve then shift to another vendor or
source it elsewhere even overseas if it warrants.
If AMP offers 3mth/5K warranty then what kinda warranty
does P1 Original Parts offer… 6month/10K?
At the way its packaged, looks like AMP will
be taking the bulk of its sales and goodbye P1 original. !! ;)
Cheaper spareparts = good news… How about the labour charges? Proton Edar Service Centre charge RM225 for major service & RM100 for normal service… My 1st hand experience… Total charges for parts + labour… BLM @ mileage of 60k = RM570++, Persona @ mileage of 80k = RM1000++…
A good brand usually has well supported aftermarket performance parts.
Adding more local content to Proton models is not a good way to sell cars! Adding more reliable and quality local content to Proton models will raise confidence of buying locally made cars.
Now, there is a chance for AMP to become stock if there is good demand based from feedback. This way Proton will keep improving the quality of its parts.
Walk the talk and try exporting Proton Inspira overseas.. the specs already met or exceeded MMC standard.
Proton openly admit that their cars are not even affordable to the rakyat which mean that they have failed in the national mission.
They are also very self-served that even they know that the rakyat are driving dangerous cars but yet won’t close proton down or merge with other quality manufacturer.
So now they provide cheaper lousy parts which is only aimed to make more profit and save no life since there are many proton owners who are using re-conditioned car tyres. Since Proton car is so expensive and low qaulity that they have to bear the frequent repair costs in the end they cant even afford to buy new tyres.
Sell it at PROTON PARTS CENTER … genuine…yes guaranteed
another JOKE of the year !!!
Why Proton just produces one AMP product range for all its fleet. So the price is the same. I wonder what the quality of the products if it’s cheaper? Than it is mean Proton owners are overcharged all this years? Or maybe it’s a grade B instead of grade A parts?
AMP = Re-branding imitation proton parts
AMP=Always Milking People !
its just a proton. dont have to worry send ur car under the tree workshop.
cheap labor, cheap everything.
epic fail!