Chery will set up a factory in Malaysia that will begin operations in 2014, according to reports from China.

The plant won’t be just making cars for local consumption, but will assemble vehicles in knockdown form to be exported to countries in South Asia and ASEAN. This was announced by Chery’s vice president Zhou Biren at the signing of a strategic partnership agreement between the carmaker and the Badminton World Federation earlier this week.

Reports of Chery’s plan to establish a base in Malaysia first surfaced last year, when Chery Alado boss Paul Ng said that his company was investing RM250 million to build a factory. Ng added that the plant will produce right-hand drive vehicles for both domestic use and exports to Asian RHD countries such as Thailand, Indonesia, India, Sri Lanka and Pakistan.

Chery is mostly known for the Eastar MPV and Tiggo SUV in Malaysia, but the Anhui-based carmaker’s recent concepts such as the Beta 5 SUV (pictured) and Alpha 7 sedan look clean and modern. No coincidence, as earlier this year, Chery hired ex-Porsche designer Hakan Saracoglu as design boss.