Volkswagen Group Malaysia (VGM) recently announced that it is the Official Car Sponsor of the World Marketing Summit Malaysia 2013. The event is to take place from September 28-30 at the Putrajaya International Convention Centre.

“Marketing is a highly essential aspect in Volkswagen Malaysia and it is a key driving force that has greatly contributed to the success of the brand,” said Dr Zeno Kerschbaumer, MD of VGM.

“Today, Volkswagen is recognised as Malaysia’s number one European car brand, which reflects a strong testament to our marketing strategy built around the unique selling proposition of our products. Given this success, we are pleased to be a part of the World Marketing Summit 2013 which highlights the significance of marketing ideas and solutions. It also gives us an opportunity to feature the strengths of our brand from a marketing standpoint,” he added.

First held last year in Dhaka, Bangladesh, the World Marketing Summit aims to unite the best minds from the corporate sphere to transform and translate marketing ideas and solutions into tackling real and focused socio-economic issues.