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Hyundai ix25 Concept.

Looks like Hyundai wants a slice of the success cake currently getting wolfed down by the Honda HR-V – not surprising when you consider that said model has chalked up more than 13,000 bookings in Malaysia since its launch in February 2015. The latest South Korean entrant to the hotly-contested B-segment SUV genre was recently confirmed and will arrive in India in the second half of 2015.

Christened the Hyundai Creta, as a nod to the Greek island of Crete, said compact SUV will be based on the Hyundai ix25. Following its Indian debut later this year, the Hyundai Creta will be launched for global consumption – word on the vine indicates that emerging Asian markets are more likely to receive the Creta, though. Under the skin, expect the Creta to employ a similar drivetrain setup as the ix25.

As such, a 1.6 litre or 2.0 litre petrol engine will be offered, mated to either a six-speed manual or an automatic transmission. The smaller engine pumps out a total of 123 hp and 151 Nm of torque while the 2.0 litre mill displaces 158 hp and 192 Nm of twist – the latter variant can be paired to an all-wheel drive setup.

For the Indian market, a 1.4 litre diesel mill from the Hyundai Verna (Accent) could feature alongside the petrol powerplants. “The Creta has been designed and developed in Korea while our engineers in Hyderabad and Chennai have played an important role in customising it for the Indian conditions,” said Hyundai Motor India senior VP of sales and marketing, Rakesh Srivastava, to the Press Trust of India.

Should the Hyundai Creta make it to Malaysia, it will go head to head with the aforementioned Honda HR-V, Mazda CX-3, Ford EcoSport and Peugeot 2008. Let the games begin!

GALLERY: Hyundai ix25 Concept

GALLERY: Production-spec Hyundai ix25 leaked