BMW USA has taken a clever approach to tell its customers why they should choose authorised BMW service centres instead of independent garages. Better known locally as workshops, it’s something one can relate to, wouldn’t you say?
In the video entitled “Comparable,” it starts out by showing the audience the contrasting reception that owners receive the minute they drive in to a garage and a service centre – one gives a halt sign while the other welcomes owners with a smile.
This is followed by “mechanics that use just parts” and service centre mechanics that use genuine BMW parts. The TVC then goes on to emphasise on customer comfort, differentiating between a waiting area and customer lounges.
“You can’t compare the experience, but you can compare the costs – competitive prices for genuine parts and services,” the narrator goes on to say. Interesting way to portray a generally relatable experience. Do you guys agree with the message in the ad?
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If not under cronies everything will be fine… Transparency the only way that customers won’t be fool or cheated by Bolehland cronies company.
If only the advertisement does apply to Malaysia, if not the garages in Malaysia wont flourish. Service centre Price GAO GAO, garages problems GAO GAO
well in Bolehland, it seem to be the other way around. Although authorized BMW service centres in bolehland has the fancy façade, free food etc; but when it comes to vehicle troubleshooting and problem solving, they are no different then the non-franchise workshops. They are only good for doing oil-change and changing out expensive parts. if you want value for money repair work done on your BMW, with good trouble-shooting and good repair work done, you have no choice but to find specialist bmw garages. same goes for audi, Mercedes, skoda, etc For VW with DSG transmissions, it makes no difference if it is authorized or specialists VW shops, you are done for either way…
My 2 years old jetta did face DSG issue before, when VW recall back my vehicle after replaced the oil and change the mechatronic. I have not encounter any DSG issue.
Depends.
If you go to the largest dealer in Malaysia, make sure you fasten your seatbelt and bring your stress ball, cause those guys know next to nothing.
On the other hand, smaller dealers are just so much better. They value the customer and transaction so they are willing to go the extra mile. And this is based on my experience with BMW Aftersales.
In short get your car from the ‘largest’ dealer in Bolehland because they can afford to throw price and service your car at smaller dealers to keep up with the good experience in owning a BMW. But at times you could get a better offer at the smaller dealers too so it’s best to shop around first.