Honda is reportedly moving to limit its advances with diesel powertrains, following a diminishing demand for such engines in the North American and Chinese markets.

According to CarAdvice, Honda Motor Company CEO and president, Takahiro Hachigo has said that his company will not force the technology on markets that simply have no interest in diesel-powered vehicles. “In Europe as well as in Asia, we are selling diesel engines to a certain extent, but what will happen in the future is really up to what our customers want to see,” he said.

“Looking at the world today — especially in major markets like North America and China — the ratio of diesel (demand) is small. Given this fact, rather than try to develop diesel engines for the global market, I think we would have to consider the requirements of individual regions and come up with diesel engines where required, and the type of engines that are wanted,” he concluded.

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Given the CEO’s statements, it’s clear that Honda isn’t about to neglect markets where its diesel model’s are still widely used. However, the lacking interest apparent in the brand’s “major markets” could see the car maker divert its greater attention towards exploring other technologies for their powertrain developments. And based on what we’ve seen in recent times, it can be argued that the brand is in fact headed in such a direction already.

On top of introducing a new range of turbocharged three- and four-cylinder engines to serve in its key models, the Japanese car maker has also been heavily involved in the development of petrol-electric plug-in hybrid powertrains.

At the on-going Tokyo Motor Show, Honda also revealed its production-ready hydrogen fuel cell vehicle, the Honda FCV, which will go head-to-head with the Toyota Mirai when it goes on sale in Japan come early 2016.

Likewise, a new 10-speed torque converter automatic transmission was also unveiled recently, promising brisk driving and low fuel consumption for future front-wheel drive Honda vehicles it would feature in. It was reported that the gearbox would be capable of supporting powertrains with up to 370 Nm of torque or more.

Clearly, Honda has a lot on its plate at the moment, and is already well into developing various technologies for its latest and next-generation models. Noticeably, none of these initiatives appear to include diesel as a power source.

For the record, there’s no way we can say for sure if the on-going Volkswagen dieselgate saga has influenced Honda’s diversion from diesel tech, but it can’t possibly help at all with consumers, especially those in major markets like the US, potentially losing faith in diesel altogether.