VIDEO: Genesis G90 is focused on material luxury

The Genesis G90 recently made its global debut, where it is referred to as the EQ900 in its native Korea. Being the first model from Hyundai’s new premium sub-brand, the G90, which replaces the Equus, is naturally affiliated with luxury as this promotional video depicts.

Beyond its upmarket looks, Genesis placed a huge emphasis on the interior of the car. Of particular importance are the materials that go into the cabin, which should not only be pleasant to look at, but to touch and feel as well.

The video shows us just some of materials and the accompanying craftsmanship that go into each G90. For instance, the company collaborated with prominent Italian leather supplier Concerio Pasubio SPA to specially develop semi-aniline leather for the seats.

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Other premium materials that are used to adorn the interior include Nappa leather and glossy real wood. Shots of the G90s rear seating arrangement and driver cockpit are also presented in the video, along with a few highlights of the car’s exterior, including its LED headlight design.

The G90 is offered with three engines – a 3.8 litre GDI V6 (315 PS/397 Nm), 3.3 litre turbocharged GDi V6 (370 PS/510 Nm) and 5.0 litre GDI V8 (425 PS/520 Nm). An eight-speed automatic transmission is paired to all three engine options, with drive being directed to the rear wheels as standard, with all-wheel drive being an option.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Kereta Proton Perdana kami lagi luxury dan lagi power. Saya bangga dengan Proton. Syukurlah!

    Like or Dislike: Thumb up 9 Thumb down 17
  • Sammy Loo on Dec 10, 2015 at 2:49 pm

    This kimchi is not at the same league with the sauerkraut or sushi. It can still compete with the dim sum or chapati though.

    Like or Dislike: Thumb up 10 Thumb down 12
  • Luxury for the poor. just like the Ssangyong Chairman.

    Like or Dislike: Thumb up 2 Thumb down 10
  • Sam Loo ( ori1 ) on Dec 10, 2015 at 3:35 pm

    Bring it in.

    Love to have this car 1 year later for RM25k

    Like or Dislike: Thumb up 11 Thumb down 6
  • Let’s give credit when it’s due. Hyundai has travelled a long way to the point of being able to challenge long -established foreign and domestic brands in car-mad US. It’s good to see it grow from strength to strength in terms of design, powertrain and lux. People who mock it would do well to remember that all carmakers had humble beginnings… well except for maybe Tesla. Go Asia!

    Like or Dislike: Thumb up 18 Thumb down 0
  • Janji najix tak ditunaikan,penipu Rakyat! on Dec 10, 2015 at 4:27 pm

    Its hard to convince rich man buy poor man equivalent car. especially luxury level. Once billionaire sit on this genesis, it turn up become millionaire, Hyundai wont achieved the luxury buyer

    Like or Dislike: Thumb up 3 Thumb down 7
  • Semi-Value (Member) on Dec 11, 2015 at 12:41 am

    it would end up the way of the phaeton

    Like or Dislike: Thumb up 1 Thumb down 1
 

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