The Genesis G90 recently made its global debut, where it is referred to as the EQ900 in its native Korea. Being the first model from Hyundai’s new premium sub-brand, the G90, which replaces the Equus, is naturally affiliated with luxury as this promotional video depicts.

Beyond its upmarket looks, Genesis placed a huge emphasis on the interior of the car. Of particular importance are the materials that go into the cabin, which should not only be pleasant to look at, but to touch and feel as well.

The video shows us just some of materials and the accompanying craftsmanship that go into each G90. For instance, the company collaborated with prominent Italian leather supplier Concerio Pasubio SPA to specially develop semi-aniline leather for the seats.

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Other premium materials that are used to adorn the interior include Nappa leather and glossy real wood. Shots of the G90s rear seating arrangement and driver cockpit are also presented in the video, along with a few highlights of the car’s exterior, including its LED headlight design.

The G90 is offered with three engines – a 3.8 litre GDI V6 (315 PS/397 Nm), 3.3 litre turbocharged GDi V6 (370 PS/510 Nm) and 5.0 litre GDI V8 (425 PS/520 Nm). An eight-speed automatic transmission is paired to all three engine options, with drive being directed to the rear wheels as standard, with all-wheel drive being an option.