MBM SUV Launch Invite

We know that Mercedes-Benz Malaysia (MBM) is planning a launch for a range of new SUVs, and that it’s just around the corner. Now we have dates and the venue – January 15-17 at the Kuala Lumpur Performing Arts Centre (KLPAC) in Sentul – as stated in the public invite posted on MBM’s Facebook page. That’s next weekend. A media launch might happen just before that, and we’ll bring you the details if it does.

Over the Christmas break, MBM released a video on its FB page teasing the new GLE Coupe, but the text on the teaser microsite listed at the end of the clip says the company is in fact bringing in a new range of SUVs. “Our latest line-up of SUVs” is again mentioned in this FB post, so it’s a range all right.

It has already been confirmed that MBM is looking to introduce the GLE, GLE Coupe and GLC this year, so the trio could very well make a joint debut this month. Both the GLE Coupe and GLC have recently been sighted locally; the latter at Hap Seng Star’s Mercedes-Benz dealership in Balakong.

Expect the GLC to arrive in both GLC 200 and GLC 250 forms, priced from around RM320k to take on the RM326k BMW X3 xDrive20i and the RM325k Audi Q5 2.0 TFSI. As for the GLE and GLE Coupe, they should both come in a sole GLE 400 variant, pitting themselves against the RM574k BMW X5 xDrive35i and RM667k BMW X6 xDrive35i. Audi Malaysia brought in the second-gen Q7 3.0 TFSI late last year for RM589,900.

Mercedes-Benz is on the back of a record-breaking year in Malaysia, where it sold 8,196 passenger vehicles up to September 2015 – a 65% sales increase year-on-year against 2014. The brand is bullish about its prospects for 2016, too.

“I see a good opportunity next year for us to chart growth in our sales and we are eyeing to beat the record we achieve this year for 2016,” MBM’s VP of sales and marketing Mark Raine said in December.

With three new models to force the issue in the premium SUV market, and all in January, you won’t want to bet against that happening. Stay tuned and register your interest at the microsite by clicking here.

GALLERY: Mercedes-Benz GLC at IIMS 2015


GALLERY: Mercedes-Benz GLE
GALLERY: Mercedes-Benz GLE Coupe