Proton Mobile Assist 2

Proton has announced a new Mobile Assist service that provides roadside assistance to Proton owners that have been stranded due to unexpected mishaps. The service, which starts today, will see 21 units of the Persona and three units of the Exora go into service, outfitted with tools to perform instant repairs. For the first phase, the cars will be operated by Proton Edar.

The service will be expanded on April 1 with an additional 12 Exoras, also operated by Proton Edar, while another 52 cars will commence service on May 1, this time operated by selected dealer outlets such as 4S and 3S centres.

The company has also relaunched its customer care hotline – 1800 888 398 – that aims to be a one-stop centre for all customer enquiries and services. Proton CEO Datuk Abdul Harith Abdullah joked that he wishes that the number would become as memorable as 755 25 25, the old hotline for Pizza Hut Malaysia.

Aside from requesting for Mobile Assist, customers will also be able to schedule service appointments through the hotline (of course, you can also call the respective service centres for that) as well as submit complaints regarding the company’s products or services.

Proton also promises that the service will better direct enquiries and complaints to the relevant people, with customer relationship executives and associates working with customer care officers, area managers and the like to resolve the issue – which could involve liaisons with Proton’s own internal divisions. The service will also contact the customer daily with an update until the case is resolved.

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